Exploring Rebellion and Heritage: JORDANLUCA's Impactful Runway at Milan Fashion Week

Amidst the stellar shows of Milan Mens Fashion Week, a singular brand dared to stand out. JordanLuca, the rising cult label, known for its bold, unconventional style brought London punk streetwear to Milan. Christina Dymioti captured the electric energy from the front row.

by Christina Dymioti

Founded in 2019, JordanLuca is a couture streetwear label which seamlessly blends the English and Italian heritage of its founders Jordan Bowen and Luca Marchetto. It is noteworthy that Mr. Pan Phillipou, the co-founder and Chairman of the brand, previously served as the CEO of Diesel and Ben Sherman. He has a background of Cypriot and Irish descent. 

Heritage tweeds were reborn with punkish spikes as JORDANLUCA's Fall/Winter 2024 collection expertly wove rebellious details into timeless tailoring. Walking into the JordanLuca runway, silver balloons, like bloated dreams, hung from every seat, and the runway was a buoyant ocean of 1,500 more. These unique balloons were designed by artist Dominic Myatt.

The clothes themselves were Punk-inspired in subversive classics. The show kicked off with tailored overcoats worn with face-hugging headwear and straight-fitting trousers, which lapped leather angular boots. Later, the same headwear was contrasted with grey suiting, where a fastened jacket covered a shirt and the renowned JordanLuca tie.

Dark eyeliner offered contrast, injecting a club-ready sensibility into an otherwise pared-back look. In fact, there was a surprise runway appearance by Andreas Kronthaler, the Creative Director of Vivienne Westwood who is also a close friend of Marchetto. Andreas graced the runway in a head-to-toe black look, a stark contrast to the buoyant balloons.

 We saw leather used to craft structured jackets, with mohawk hair styling, and chunky silver jewellery, injecting a counter-cultural edge into the look. As the show continued the party theme was seen in white blouses and dresses, finished with multicoloured polka dots. The women's pieces were particularly striking, riffing on ladylike codes with fierce and sensual numbers like the standout red leather minidress and the bias-cut frock that wrapped endlessly around the body.

pictures taken from JORDANLUCA’s Instagram Page

In essence, JordanLuca's Milan Fashion Week show transcended the ordinary, creating a dynamic narrative where balloons, Brutalist blazers, and a bittersweet hope converged. This singular brand, daring to be different, not only showcased rebellious details but also became a testament to the electric energy, leaving an indelible mark on the canvas of Milan Mens Fashion Week.

However, the party didn’t end there; it escalated into an epic rave. Collaborating with Berlin techno powerhouses 𝕳𝖊𝖗𝖗𝖊𝖓𝖘𝖆𝖚𝖓𝖆, they organized a massive party within a series of abandoned warehouse arches on the city's outskirts.

Fall Winter 2023: The Best of Men’s Fashion Month

The Men’s Fashion Month has finally come to an end.

Milan and Paris Men’s Fashion Week have both gave us beautiful shows to talk about and notable highlights to remember.

From Gucci to JW Anderson, to Dior and Ludovic de Saint Sernin, here’s the list of our favourite fashion moments:

DIOR

Prada

GUCCI

LOEWE

Ludovic de Saint Sernin

DOLCE & GABBANA

Ermenegildo Zegna

Brand Alert: the STOLEN GARMENT SS22 Collection

‘‘the STOLEN GARMENT’’ is a South Korean fashion label by designer Jungwoo Park.

Their Spring Summer collection is officially out and it really got our attention.

Jungwoo Park mixed different materials with metonymical meaning throughout the collection, utilising satin silk and hammered silk to make the shirts, jackets and a dress. Long coats, shirting and BDSM styling complete his SS22 collection.

Check out below some of our favourite pieces:

Spring Summer 2021: Our Favourite Menswear Trends

SS21 collections are already in stores and we have noted down our favourite menswear trends for the season. Check out below our TOP 5 and take inspiration for your spring / summer looks:

Island Greece:

Stripes all over the place, blue navy and the total sailor look.

Oversized Shorts:

XXL Shorts and men’s culottes in various colors, patterns and combinations.

Neon all the way:

The bright neon colors are back with a fresh twist. You can find them on tops, trousers or even shoes.

Tropical Paradise:

Summer Florals are always one of our favourite trends of the season.

The Kimono Era:

A traditional Japanese kimono can be the hero piece for your favourite ‘scandi’ look.






Men's XXL trousers: The ultimate pants trend of 2021 as worn by Richard Biedul

Spring has just arrived and we noted down the ultimate pants trend for the season.

From Armani to Dries Van Noten SS21 shows, it’s obvious that the men’s trousers silhouette has changed. The new tailoring proposes super wide trousers and XXL form.

The new, chic version of trousers offers more comfort and freedom and you can find them on tailoring, denim or even linen stories.

Checking out the Spring-Summer 2021 shows ( even the latest AW21-22 as well), you will see that the XXL pants trend came back to stay and Richard Biedul is definitely the ideal one to show you more.

Male model and influencer Richard Biedul is one of the most recognisable faces in men's fashion and one of our favourites here at REY Magazine. He has worn the trend a few seasons ago and he was from the very first celebrities to inspire us with his ‘XXL pants’ style.

Check some of his signature looks below to get inspired for your outfits.

Do it like Richard:

  • Pair your XXL pants with a classic blazer and a pair of moccasins.

  • Prefer to combine monochrome or more neutral colours for stronger outfits.

  • If you choose denim, tuck-in your T-shirt for more 70s inspired look.

Editor's Picks: Our favourite Gucci x The North Face men's pieces

The collaboration that everyone talks about is definitely the new collection of Gucci with The North Face.

The Italian house under the leadership of Alessandro Michele and the outerwear giant have worked together to deliver a collection for men and women full of daring, whose spearhead is none other than freedom, a concept dear to the Roman creator, and exploration.

Check out our favourite pieces right now:

Editor's Picks: The Most Fashionable Sneakers for Christmas

Sneakers are one of those totem pieces that you do not take off and that you wear with everything.

Fashion sneakers are the next big thing and here are our favourite ones for this winter.



Supreme x Nike

Supreme x Nike sneakers , 179.99 euros on nike.com

Nike Dunk Low Cactus Jack x PlayStation®

** Sneakers not available for sale yet. Stay tuned for release date.

Dior “B27”

Dior B27 sneakers, shop at dior.com

Prada for adidas

Superstar adidas Originals x Prada sneakers , 450 euros on gallerieslafayette.com

Gucci Ultrapace R Sneakers

Buy the shoes on gucci.com

adidas x Craig Green

Sneakers adidas x Craig Green , on adidas.fr

Loewe

White leather sneakers, 450 euros on matchesfashion.com

1017-ALYX-9SM x Nike Air Force

Air Force 1 High x ALYX sneakers, 399.99 euros on alyx.com and Nike SNKRS




1017-ALYX-9SM x Nike Air Force: First Drop is Out Now

Back in January, we got our first glimpse of Matthew M. Williams’ Nike Air Force 1 High-tops at his ALYX FW20 show.

Williams is a frequent Nike collaborator and dubbed for bringing a “street goth aesthetic”. For this release, stuck with the classic silhouette of the Air Force 1 to create an understated and refined take on the legendary design. 


Classic Air Force 1 silhouette in premium leather, dyed with ECCO sustainable dye process, leather straps with anodized aluminium buckle with lasered logo for closure at front, 1017-ALYX-9SM logo on side, embroidered Nike swoosh on back.

Our favourite menswear trends for AW 2020-21

We are already in the middle of September and AW20 deliveries have been already placed around. This winter bight be slightly different from last year, even though designers and brands have found their way to make us fall in love with fashion for another Fall.

Check out our editors’s favourite trends for menswear fashion and style it up!

(Fake) LEATHER IS BACK

TOTAL RED

FACES & PLACES

PLAID WORLD

FAUX FUR

Our Strange Obsession with Joe Exotic and how to get the TIGER KING Look (Copy)

If you haven’t seen Tiger King: Murder, Mayhem, and Madness, you definitely have to add it in your quarantine Netflix agenda; and believe me you will finish it by this weekend. ( 7 episodes documentary - limited series)

The true-crime docuseries plays a serious logic game with you as it unveils all the crazy adventures of Joe Exotic and his antagonists ( Including mysterious murders, drugs, illegal animal sales and more). Watching it you might have a small cultural shock (at the beggining at least) but while watching the episodes it becomes addictive and you finally become strangely obsessed with the characters and their personal style.

Our favourite style persona is definetely The Tiger King - Joe Exotic. Mr Joe delivers a very unique kitch style which becames ‘‘cult’’ and trendy in its own way.

Vogue’s editors note: ….Filled with animal prints (natch), sequins, and tie-dye, his look is cowboy drag filtered through a lens of bad taste and shrooms. The result is horrible, hypnotic, and shockingly on-trend!

Well, I have to warn you though… living our most difficult period at home and watching ‘Docuseries’ TIGER KING can be a dangerous combination… Don’t be surprised if we come out of this lockdown with mullets, DIY piercings, and home tattoos.

If you finally fall in love with his crazy and ‘in-style’ look check out your wardrobes and I am sure you will find some statement pieces to create your summer look.

Otherwise get inspired from our TIGER KING list below:

Ariana Grande, Miley Cyrus, Lana Del Rey - Don’t Call Me Angel: OUT NOW

Ariana, Lana and Miley SLAY in the new videoclip and song ‘DON’T CALL ME ANGEL’, the soundtrack of the new movie of the CHARLIE’S ANGELS.

Directed by Hannah Lux Davis, who's previously worked with Ariana on music videos, the new videclip has already been in the TOP10 youtube trends worldwide, just 6 hours after it’s official release.

WATCH IT LOUD ON REPEAT: