January's favourite: Gucci Guilty Fragance campaign

Set in Los Angeles, the campaign’s scenes of life and love outside of social conformism embody the fragrances Gucci Guilty Pour Home and Gucci Guilty Pour Femme.

Starring JARED LETO and LANA DEL REY

Gucci Guilty Pour Homme

An Aromatic Fougère, the original Gucci Guilty Pour Homme eau de toilette enters a new chapter, embodying the free spirit of a new generation of scent lovers. Individual, yet fusing together naturally, the men's and women's perfumes embody a declaration of self-expression and fearlessness, conjured up by the statement #ForeverGuilty.

Watch the campaign:

Discover the new Gucci Guilty Homme online

October's favourite: Tom Ford Ombré Leather Fragance Campaign

A Texan at heart, Tom Ford returns to his roots with his latest campaign. The designer unveils his latest campaign for the new fragrance Tom Ford Ombré Leather.

Bull rider Bonner Bolton and model Linda Helena embrace a contemporary western style in the campaign clip. The pair appears before the lens of photographer Steven Klein.

Setting the mood for the scent, the campaign is accompanied by the following: “Freedom comes from within, the desert heart of the west wrapped in leather. It moves forward, untethered, through the still air of wide-open space. Discover the new fragrance for men and women from Tom Ford.”

The best fresh colognes this summer

Whether resolutely modern or a classic aroma, we found the best fragrances list for a guaranteed fresh scent this summer, as curated on Vogue Homme Paris.

From Tom Ford to Aqua Di Parma visit Vogue Homme online to choose your favourite:

The best fresh colognes this summer