New opening: L’Estrange pop-up concept store in Soho, London

The lifestyle brand L’Estrange Apartment pop-up concept store is here again and you can find it on Berwick Street in Soho.


L’Estrange presents the new smart-casual which combines functionality and style. Inspired by the unstructured suit jacket and a tailored fit the new pop-up concept store will help you to elevate your wardrobe with reimagined menswear classics.

The designer duo and founders Tom and Will stated “We make clothes to look effortlessly smart for life. Whether it be a coffee, a meeting or drinks - never overdressed, never underdressed.”


Running only until Christmas, the new concept store offers a unique customer experience in a more friendly and welcoming environment. A beautiful Scandinavian inspired interior will make you feel cosy from the first moment in the store as you can even grab a beer while browsing, provided by Hackney’s Crate Brewery.

One of our favourite pieces that we recommend for you to try: Their premium menswear signature Hoods
(a hoodie with more refined tailoring).