He is one of the most innovative designers of his generation in Milan and every collection he presents, hides a mysterious story behind. JOVÅN became more popular in London during 2016; when Olly Ines (Ollywood) was the main face of his campaign.
Nonetheless, I would like to introduce you the designer as well, before sharing with you an exclusive preview of his new collection.
REY Magazine will follow and use JOVÅN SS18 for many projects in the near future.
Jovan Stevanovic was born and raised in Serbia where in 2009 he debuted his first collection during Nivea Fashion Week. After positive feedback and critics, the self-taught designer has seen his collections featured in movies, TV shows, music videos and some of the most influential magazines and platforms.
After moving to Florence, in Italy, and graduating in fashion design, Jovan moved to Milan, establishing his menswear brand JOVÅN and became creative director for FBLP menswear and womenswear label established in Germany.
JOVÅN SS18 comes to add another one story for his collections, but this time more ironic and more personal. The SS18 collection consists of menswear and womenswear for the first time.
The aesthetic and the mood has still been fixed on luxury streetwear; even though the concept is deeper than you think. The designer decided to share his ex’s and friends’ perception of himself.
The ‘slogans’ on t-shirts and sweatshirts are ironically based on true events of people
Photographer: Paolo Colaiocco
Stylist: Luca Federico Manca
Hair & Make up: Raffaele Romagnoli
Models: Dora Grubisic, Jack Cressotti
Designer: Jovan Stevanovic