Salvador Dali meets Dánte: New campaign & collection

A surrealist trapped in reality, a painter on a quest to find his inspiration, and an ever current

message: #youcanchangetheworld.

Following its first fashion film, “Anamnesis”, the men’s brand Dánte makes a comeback with

“Lobster”, a film praising introspection and the constant, very personal, search for one’s true self.

Inspiration is found in Salvador Dali, one of the most eccentric and controversial personalities of

contemporary art and surrealism.

After Nikos Psarras, the torch is passed to Stavros Svigkos, the talented actor who portrays a

contemporary version of Dali, trying to find his lobster, the inspiration he needs to express his very

own truth without limitations or restraints.

Inspirer of the idea and founder of the brand, Antonis Papastavrou, places the Spanish painter’s

moustache-symbol, which in itself was a statement against the stereotypes of the hyperrealists of

Dali’s time, in the skilled hands of Kontstantinos Dekoumés who magnificently brings to life the

artistic and personal impasse in which the artist found himself, as well as the symbolic association it

had with the inspiration for his famous painting, the lobster..

Watch the Fashion Film «Lobster»:

Prada SS18 Campaign

Prada unveiled its SS18 campaign, Photographed by Willy Vanderperre.

The images feature the drawings created by artists Ollie Schrauwen and James Jean featured both in the collection as well as the PRADA runway showspace.

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Drawing inspiration not only from the aesthetics of comic books but their ideology, the overriding sense is of youth, energy, heroism – a fresh perspective on both the artwork, and the Prada Spring/Summer 2018 collection. The artwork backdrops, drawn from the Prada showspace on Via Fogazzaro, accentuate the blurred line between actuality and fantasy – real-life models seem to become comic-book characters; perspectives are challenged, and ultimately exploded. The isolated landscape of each image evokes an individual scenario, a specific storyline; combined, the different images add up to a reflection on the multi-faceted world of today. The world of Prada. – from PRADA