WE LOVE Ludovic de Saint Sernin's first underwear campaign

"Sex, love and freedom" are the words chosen by Ludovic de Saint Sernin to characterize his first collection of underwear, embodied here by the playboy-like model Diego Villarreal.

Ludovic de Saint Sernin label is representing “a return to beauty, seen via sensuality and sexuality, with an exacting approach to design and make”.

The campaign photographed in New York by photographed by Thomas Giddings.

De Saint Sernin will show his Spring/Summer 2020 collection as part of the official men’s fashion week schedule in Paris on June 23, 2019.


Diesel Red Tag x GR-Uniforma: a collection for the 90s lovers

After two collaborations with Shayne Oliver and Glenn Martens for the Red Tag Project project, Diesel invites GR-Uniforma, the new label founded by Gosha Rubchinskiy, to revisit its signature DNA. Zoom.

"The Diesel Red Tag Project". This is the name of the initiative led by Diesel , under the leadership of Renzo Rosso , with the aim of creating an interaction between the Italian brand and the various actors of the fashion fauna. The house invited three designers from different horizons to imagine bold clothing and accessories capsules, anchored in Diesel's aesthetic DNA : denim and sportswear. After Shayne Oliver , founder of the American label Hood By Air , infused his world the time of a capsule of ten pieces, and Glenn Martens has revisited the cloakroom DieselWith a flood of ingenious pieces, the GR-Uniforma label , driven by Gosha Rubchinskiy , took the lead. On the program, 50 workwear-inspired models, where denim reigns supreme, all directly inspired by the 90s, themselves influenced by avant-garde Russian culture. For example, artists El Lissitzky and Kazimir Malevich , and director and producer Vsevolod Meyerhold are mentioned as references. The Red Tag x GR-Uniforma Diesel collection is already available at the Diesel pop up store in Berlin. It will take a few weeks for the shopper shop Diesel, on the brand's e-shop and at Dover Street Market.

source: vogue hommes

Balenciaga AW 2019-2020 at Paris Fashion Week

Demna did it again, as he managed to present us another fresh view of the ‘New’ Balenciaga era.

Showcasing more than 100 looks in total and with menswear being a very strong presence on the catwalk, he managed to deliver what his fans and the fashion world was expecting to see at Paris Fashion Week.

Noteable 90s elements, extra-wide shoulders, bold colours, clean lines and the ‘Demna’ tailoring on its best; here are some of our favourite menswear looks at Balenciaga Ready to Wear Collection.

photography: vogue.com

Maison Margiela: AW19 men's collection

Maison Margiela AW19 offered up an antidote to digital overload.

John Galliano presented the latest collection for his band of ‘digital nomads’ and we love every single piece of it.

The show was on the tittles of every fashion site and magazine and here are the key elements of the Maison Margiela AW19 by John Galliano.

  • It was darker than the previous collection but the blalck gave space to the most colourful (neon) pieces to shine.

  • Painted hair, make up on men’s eyes, feathers and elements from the ‘Swan Lake’

  • Extra wide shoulders wih triangle shapes on the outerwear and belts as the main accessories completed the styling.

HARD.CLO SS19: The Collection

1961-1969

A continuing battle between the two biggest powers, Russia and America. Who will be able to conquer space first?

Yuri Gagarin, the first person who traveled in space orbiting the moon.

Neil Armstrong, the first man who walked on the moon.

The two faces forming the centerpiece of the Hard SS19 summer collection. Space may be unknown to us but has a story to tell, a story that has many ways to be told ...

Histories are written but we can write them again. The words - phrases depicted in the collection - tell their own story in a different - hard - way.

Hard.clo presents the new collection SS.19: "Houston we have a problem" describing this constant competition and putting the two protagonists in the focus.

Be a Storyteller

Hard.clo is an international brand of clothing and accessories based in Athens. The basic idea is to imprint a new language and maybe a new world. Using the Cyrillic alphabet to create bold statement. Each collection has limited circulation and its own Hard word printed on it.

Supreme x North Face: All you need to know about their new collection

Supreme announced its latest collection with longtime collaborator The North Face. For FW18, the two brands have cooked up a collection that heavily features the use of luxurious lambskin leather. Below you can find all the information you need for the collection:

Key Pieces: The leather mountain waist bag stands out because of its technical design and elevated leather construction. If you’re looking for a subtle statement piece, this is it.

Release Date: October 18 in Europe and North America, with a Japanese launch to follow on October 20

Buy: Supreme online and in-store in New York, Brooklyn, Los Angeles, London, Paris, and Japan.


EROTOKRITOS Paris: FW 2018/19 collection

The lifestyle and fashion brand EROTOKRITOS PARIS revealed its Fall Winter menswear collection, embracing a new ‘contemporary’ style and aesthetic.

The homme collection consists of shirts with retro influences and patterns, high waist trousers and there is a big focus on knitwear; EROTOKRITOS’ identity element.

The designer proposes a new effortless style for the brand. In our eyes, it is all about comfort and it's about function and formality at the same time.

Erotokritos notes “ the collection is a take on contemporary pop culture mixed with timeless 1930s retro pieces.”

Find out more about EROTOKRITOS Paris online

Follow EROTOKRITOS on Instagram

Massimo Dutti Fall 2018: Limited Edition collection

The Spanish Fashion brand Massimo Dutti brings a new limited edition collection for the Fall/Winter 2018 season, and showcases in a campaign / editorial.

Starring the Romanian model Roberto Sipos, the campaign is photographed by Gregory Harris.

Styled by Marina Gallo featuring Massimo Dutti's elegant suits, warm sweaters, and sharp outerwear.

LES DEUX AW18 collection

The Danish brand Les Deux  has been created back in 2009 as only a t-shirt concept, but the brand has evolved with a full collection and premium finish. Les Deux consists of contemporary, practical pieces with scandi aesthetic and elements, and it  has become one to watch on REY.

.This AW18 season, Les Deux have worked to develop a collection that embodies the coming together of subcultures. The brand has submerged itself into three different brotherhoods of society’s misfits from around the world- The Bluecoat Brotherhood, The Foreign Legion and Hooliganism.

The collection attempts to reflect the communities that have, and continue to disrupt the social norms, defining their own space within society. This is translated through a delicate balance of its heritage minimalistic-Scandi-style, combined with key stand-out staples that create a feeling of diversity.

Wool and knitwear, along with  slogan T-shirts and sweatshirts, crisp cotton shirts and bomber jackets have been combined with tailored trousers, accessories and trainers for a cool contemporary look.

For more collection and stocklist visit lesdeux.com

Follow LES DEUX on Instagram

Editor's pick: The Modus Vivendi Swimwear Collection 2018

We are in the middle of summer and the swimwear season is already on its best!

Modus Vivendi has launched the Basics Line from the Swimwear Collection 2018 and it became our number one choice for this summer. The collection is inspired by minimalism with clean, uncomplicated and monochromatic lines perfect for any occasion.

The Basics line is made from a fast drying, high quality material and features a wide covered waistband. This design features classic styles with a discreet Modus Vivendi logo.

Discover the collection on Modus Vivendi online and choose your favourite. Available in white, black, khaki, red and blue, this classy swimwear will be part of your basic summer kit.

Richard Biedul x King & Tuckfield AW18 collaboration collection

King & Tuckfield is a new menswear contemporary brand, founded by Stacey Wood just 3 years ago. Its signature aesthetic fuses a distinctly British 1950’s feel, with sharp contemporary styling inspired by the colourful stories of Stacey's family history.

The design team is passionate  with quality and sustainable materials, and their inspiration comes from the British fashion heritage and culture.  They always love to mix everything that looks vintage with something that looks modern creating the new classic. 

Model, Art and Style director, Richard Biedul  joined that team to create his first 5 pieces-capsule collection and with these AW18 pieces makes his debut in the design world. 

The collection consists of pieces which everyone needs all the time and every piece seems to be ideal for your wardrobe. Richard mentioned "We've created almost an off-duty uniform… it is about comfort, it's about function and formality" 

And it's actually true. Everything can go from casual to formal depends on the way you style them on you. Modern, elegant pieces that will always be in fashion. 

During this collaboration Richard has discovered a new found love for quality denim and has merged this new passion on his designs too. Focusing also on 100% fine merino wool in a bold spectrum of Navy, Fiesta Red and Clover Green, the collection is inspired with vintage references and a 1950's notion. 

 . Richard Biedul x King & Tuckfield AW18 capsule collection translates back to the main SS19 collection which we had the opportunity to see during London Fashion Week and we have to admit that we fell in love with...

The AW18 collection is now available on kingandtuckfield.com

LOEWE Men's Spring Summer 2019

The Spanish Fashion house has presented its men’s spring/summer 2019 collection designed by Jonathan Anderson.

The collection was presented in the LOEWE headquarters on Place Saint-Sulpice in Paris, where the space was transformed into a naïve playground featuring images from the house’s latest printed publication shot by American art photographer Duane Michals.

LOEWE’s new menswear collection flits across time and space to illicit a boyish study of dressing up – where childhood memories haze with botanical and geometric motifs like sea urchins and stained glass, cowri shells and whelks, bandanas, and mythological lions.

Tom Ford SS19 Preview

Tom Ford has suddenly presented a preview of his SS19 menswear collection on Instagram during Paris Fashion Week shocking the fashion world with the unexpected posts. 

The designer shared a selection of looks focusing on details of the collection and the styling for SS19. Captured on Polaroid, the men’s collection features sophisticated suiting, luxurious outerwear, and lounge wear.

London Fashion Week Men's SS19: THE HIGHLIGHTS

Another season without ''the big'' British names on the schedule and things were alright- again. I suppose it was another opportunity for the young designers to 'shine' for another one season.

Three days full of shows, presentations and parties... three days full of fashion; and before the final shows of today and the beggining of Milan's Fashion Week, here are some of our favourite highlights and fashion moments.


DANIEL W. FLETCHER debuts SS19 COLLECTION AT LFW:M

With his first ever runway show in London Fashion Week, Daniel W. Fletcher was one of the names that you could hear everywhere during the weekend.

For SS19, the British Designer chose a luxe palette of grey, brown, black, and white  and he moved considerably further away from the themes of British heritage and schoolboy-nostalgia that have informed his previous designs.

Monochromatic androgyny looks, along with some some gender subversion elements were some of the highlights of the collection, plus THE prints which was a collaboration with artist Caitlin Keogh.


JOHN LAWRENCE SULLIVAN

One of our favourite collections inspired by the societal outliers of the Swiss punk movement, new wave and Dave Gahan, lead singer of synth-pop icons Depeche Mode

Strong contemporary tailoring and pieces in a pallet of black, white, red and a shade of green amazed the fashionistas. Tight-fitting shorts styled with oversized blazers and crop tops giving us some of our favourite looks for SS19.


OLIVER SPENCER

Classy and classic, the SS19 of Oliver Spencer has taken classic tailoring to another level.

The colour pallet was in grey and ice blue tones and the fifty shades of... pink. The  tailored pieces were beautifuly combined with oversized coats or polo t-shirts bringing out a floral-spring mood, without floral patterns at all.. Well except the notable cinematic intro imagery with spring fields and flowers.

 It's worth mentioning the noteworthy model names who walked for Oliver Spencer's SS19 show, with our favourite one, Richard Biedul leading the runway.


Ben Sherman

The Ben Sherman SS19 collection was inspired by young rock and roll icons of the 60s and from the time period when the designer first visited America to build the identity of the brand.

Iconic checks and candy stripes fused together with a unique twist, blending rock and roll style with preppy ivy leagues looks to create the ideal Ben Sherman style. Colour pallets are rooted in different blues, silver pink and tomato cream. Dark Red and Olive Green become the new neutrals and a collaboration with HOUSE OF HOLLAND for the second season has as a result of several colours and prints.


ALEX MULLINS

This season Mullins showcased 27 looks, in a series of 9 triptychs in a perfect symmetry. The SS19 collection opened with a series of suits in khaki, black and tan all with contrasting coloured cut out vests more suited to a 90s rave pulled taut across the jackets, playing with proportion and genre.

Some of the highlight looks consist of ribbed knitted jumpers, white sweatshirts emblazoned with ‘Alex Mullins’ appealed to the logomania trend, metallics (yes; for the summer period!), standout pink and white suiting and Japanese inspired prints. 

Asmodeus Sabbath

Photographer: Savanna Ruedy

Designer / Wardrobe: Dee Serret

Model: Mark Osmundsen

As a performer every step you take has to be precise and confident as it's the only way to reach the next step of the dance. It's to his delight to charm an audience. In this story shot by NYC photographer Savanna Ruedy, Artist Mark Osmundsen embodies the traits of the  powerful performer and enticing individual he is.

Mark wears designer Dee Serret as a statement and a testament of the man he is. Often innovating and evolving the Dee Serret brand has become a favorite among editorial stylist and those unafraid to revel in the taste of their desires.

Kyle Lo Monaco Exclusive: 'Not of the Age' capsule collection

Kyle Lo Monaco is a London based fashion designer who doesn't like labels and barriers on his creations. 

He has introduced himself through his custom and bespoke made services and finally we are happy to present you his first official project which is a capsule collection before the first completed Kyle Lo Monaco collection for Spring Summer 2019.

The 'Not of the Age' collection is taking inspiration from every day life activities that used to be a man's job but they have been adopted to be done by the modern woman of 2018 as well. Painting the walls, gardening or customizing a furniture are some of the activities that  Kyle's mother has been doing in her daily routine and work as an interior designer, and that was the main inspiration of the collection. A modern mother  that equally works and performs as the contemporary man of 2018. His mother and his strong heritage background have been strong influences of him and his projects in the past, and they still own a huge part of inspiration on the current collection.

Black, white and red are the main colours of the 'Not the Age' collection with oversized  shirts, light layering  and stripes patterns leading the project. Versatile, contemporary pieces that can be worn even from her boyfriend, as the collection has a gender fluid aesthetic. 

The campaign is photographed by Christina Ebenezer and styled by Kyle Lo Monaco.