After two collaborations with Shayne Oliver and Glenn Martens for the Red Tag Project project, Diesel invites GR-Uniforma, the new label founded by Gosha Rubchinskiy, to revisit its signature DNA. Zoom.
"The Diesel Red Tag Project". This is the name of the initiative led by Diesel , under the leadership of Renzo Rosso , with the aim of creating an interaction between the Italian brand and the various actors of the fashion fauna. The house invited three designers from different horizons to imagine bold clothing and accessories capsules, anchored in Diesel's aesthetic DNA : denim and sportswear. After Shayne Oliver , founder of the American label Hood By Air , infused his world the time of a capsule of ten pieces, and Glenn Martens has revisited the cloakroom DieselWith a flood of ingenious pieces, the GR-Uniforma label , driven by Gosha Rubchinskiy , took the lead. On the program, 50 workwear-inspired models, where denim reigns supreme, all directly inspired by the 90s, themselves influenced by avant-garde Russian culture. For example, artists El Lissitzky and Kazimir Malevich , and director and producer Vsevolod Meyerhold are mentioned as references. The Red Tag x GR-Uniforma Diesel collection is already available at the Diesel pop up store in Berlin. It will take a few weeks for the shopper shop Diesel, on the brand's e-shop and at Dover Street Market.
source: vogue hommes