On set at a fish and chip shop in northern London, Harry Styles appears in the new GUCCI men’s Tailoring campaign.
Wearing the House’s suiting designed by Alessandro Michele for Fall Winter 2018, Harry Styles walks in a ‘chippy’—the traditional British fish and chip shop—with a chicken and a dog. In a wool mohair jacket with embroidered collar and a striped suit styled with a gingham dressing gown, Harry shares his battered cod and fried chips with his pets, in a sequence shot by Glen Luchford and art directed by Christopher Simmonds.
Androgynous looks and grey flannel for women; pants down, heels and puppy heads for men.
A runway which looked like an art studio and “Lady painters painting portraits of ladies, in grey flannel.” Models styled with androgynous outfits and with hair inspired from 18th century French aristocracy strolled along the runway, taking up positions for the painters while Madonna's 'Vogue' was the main soundtrack of the show.
For the second and main part of the show, models walked wearing deconstructed outfits, all in the 'fifty shades of grey' flannel Some remind us men's office clothes, some others school uniform and the hero pieces are definitely statements inspired by the same century.
Half dresses combined with others, skirts as tops and the opposite were some of the highlights.
And as a conclusion the most powerful statement of all: male models wearing grey dog head masks and heels walked out, all harnessed, followed by Grace Bol, the South Sundanese model holding their leashes and wearing a ball gown.