HardClo Spring Summer 2020: The Lookbook

HardClo unveiled the lookbook for its Spring/Summer 2020 “MAYDAY” collection.

The Creative Director Yiorgos Mesimeris notes,

“Drawing inspiration from Gericault’s Medusa, this collection is based upon the worst traits and the best virtues of the human nature. Hope, mirages, bad weathers and winds, treason. Everything coincides to become part of our reality, either political, personal or even environmental. All constitute hazards. Yet the will to strive and survive always got the best out of a worst-case scenario. When everything seems to have fallen apart, never-ending courage finds a gleam of light to cease upon. Chaumery was inadequate and traitor, Africa Battalion wanted what was rightfully theirs. Medusa was a hope in utter darkness. And a song we sang as children without knowing the consequences it carried.”

Photographed by Spiros Kokkonis

Styled by the HardClo team

starring Marcel Goralczyk

Salvador Dali meets Dánte: New campaign & collection

A surrealist trapped in reality, a painter on a quest to find his inspiration, and an ever current

message: #youcanchangetheworld.

Following its first fashion film, “Anamnesis”, the men’s brand Dánte makes a comeback with

“Lobster”, a film praising introspection and the constant, very personal, search for one’s true self.

Inspiration is found in Salvador Dali, one of the most eccentric and controversial personalities of

contemporary art and surrealism.

After Nikos Psarras, the torch is passed to Stavros Svigkos, the talented actor who portrays a

contemporary version of Dali, trying to find his lobster, the inspiration he needs to express his very

own truth without limitations or restraints.

Inspirer of the idea and founder of the brand, Antonis Papastavrou, places the Spanish painter’s

moustache-symbol, which in itself was a statement against the stereotypes of the hyperrealists of

Dali’s time, in the skilled hands of Kontstantinos Dekoumés who magnificently brings to life the

artistic and personal impasse in which the artist found himself, as well as the symbolic association it

had with the inspiration for his famous painting, the lobster..

Watch the Fashion Film «Lobster»:

Apostolos Mitropoulos Fall 2019: The REY edition

The Greek Designer Apostolos Mitropoulos admits that ‘‘Fashion has changed’’ and he proposes the new streetstyle - made in Greece. Our creative team has reviewed the Fall & Beyond 2019 collection and here it is the REY edition of it. Reviewed, Restyled, Reedited.

Photographer Nina Lass

Styling Christos Christou

Grooming Christos Theophanous

Models are Vasilis Amadasoun & Kostas Tripolitsiotis @ ACE Models

Bold quotes, loose lines and unisex sportswear are the main characteristics of Apostolos’ new collection, which is available online.