LOEWE FW19 by Tyler Mitchell

To showcase Jonathan Anderson’s Menswear Fall/Winter 2019, LOEWE has collaborated with Tyler Mitchell, the rising talent best known for shooting Beyoncé for the September 2018 cover of US Vogue.

Taking the playful masculinity that has characterized the brand’s evolving Men’s collections to a new level, Benjamin Bruno styled a group of young models for the latest hardcover look book. The collection, which had its runway debut in Paris last January, used the historic locations of Piedra del Rey Moro and Museo de Santa Cruz in the Spanish city of Toledo as its picturesque backdrop.

LOEWE Men's Spring Summer 2019

The Spanish Fashion house has presented its men’s spring/summer 2019 collection designed by Jonathan Anderson.

The collection was presented in the LOEWE headquarters on Place Saint-Sulpice in Paris, where the space was transformed into a naïve playground featuring images from the house’s latest printed publication shot by American art photographer Duane Michals.

LOEWE’s new menswear collection flits across time and space to illicit a boyish study of dressing up – where childhood memories haze with botanical and geometric motifs like sea urchins and stained glass, cowri shells and whelks, bandanas, and mythological lions.