#PradaSS20 Menswear was shown in Shanghai at the Silo Hall of Minsheng Wharf. An arrangement of neon lights outlines the industrial form language of the hall, enhancing the intricate geometries, generating a glowing enfilade that shimmers in subtle pastel colors.
The industrial grand hall of the Deposito, part of Fondazione Prada complex, has been transformed into an arena of light and shadows. Miuccia Prada is back at it again as she serves to us the fashion reality and she takes inspiration from old movies like Frankenstein.
When the collection itself appears, it follows suit. Black is the colour that dominates, highlighted by bursts of vivid coloured garments or accessories, such as multiple belts wrapped around the models waist, neon pink boots and bold red feathered headpieces and pale blue glasses that are reminiscent of scientific goggles.
Prada unveiled its SS18 campaign, Photographed by Willy Vanderperre.
The images feature the drawings created by artists Ollie Schrauwen and James Jean featured both in the collection as well as the PRADA runway showspace.
Drawing inspiration not only from the aesthetics of comic books but their ideology, the overriding sense is of youth, energy, heroism – a fresh perspective on both the artwork, and the Prada Spring/Summer 2018 collection. The artwork backdrops, drawn from the Prada showspace on Via Fogazzaro, accentuate the blurred line between actuality and fantasy – real-life models seem to become comic-book characters; perspectives are challenged, and ultimately exploded. The isolated landscape of each image evokes an individual scenario, a specific storyline; combined, the different images add up to a reflection on the multi-faceted world of today. The world of Prada. – from PRADA