This winter men’s underwear brand kust. and Lovem are collaborating on a four-phase sustainable self-care routine that will aim to transform the traditional approach to men’s health & beauty.
Their mission is aim to transform the direction of men’s skincare and will be a four-phase regimen to suit all skin tones and all sorts of daily pursuits that may cause stress to the skin.
It’s not too long ago that getting your hands on an eye cream meant stealing from a female relative or heading to a makeup counter with the discretion of an MI5 operative for fear of being spotted by your mates.
What a time to be alive – today blokes can’t move for choice. Which is handy, seeing as if you drink, smoke, eat salt, stay up late, stare at screens or are just generally subject to the same ageing process as everyone else, the effects will show on your face.
Here are some of our favourite products to choose the ideal one for you:
COVER CREDITS:
Photography by Mathew Alatsatianos , Grooming Christos Theophanous
