A Texan at heart, Tom Ford returns to his roots with his latest campaign. The designer unveils his latest campaign for the new fragrance Tom Ford Ombré Leather.

Bull rider Bonner Bolton and model Linda Helena embrace a contemporary western style in the campaign clip. The pair appears before the lens of photographer Steven Klein.

Setting the mood for the scent, the campaign is accompanied by the following: “Freedom comes from within, the desert heart of the west wrapped in leather. It moves forward, untethered, through the still air of wide-open space. Discover the new fragrance for men and women from Tom Ford.”