Victoria Beckham to collaborate with Reebok


After an incredible collaboration with Estée Lauder, the absolute fashion icon did it again and this time she is going… athleisure! Victoria Beckham shared the news on Instagram and everyone is talking about her new collaboration with sportswear giant Reebok.

"I am incredibly excited to embark on this partnership built on shared values. I have always championed instilling confidence in women and Reebok is a brand that has been at the forefront of this same message for decades.” Beckham shared in a statement

We have seen Reebok on collaborations with other designers Vetements and Cottweiler but the Victoria Beckham collaboration was something really unexpected.
We can’t wait to see the first design proposals from Victoria and enjoy the new products next year, as the collection will launch late 2018.

DIOR HOMME SS 2018: The iconic tailored suit

Kris Van Assche amazed the fashion world with the SS18 show for DIOR HOMME and we note what you must remember for the next season. The Belgian designer and creative director of the brand, celebrated 10 years in DIOR HOMME and he paid tribute to the iconic tailored suit.

“Tailoring will never be over, but I’ve been here for 10 years and it made me think about the DNA of the brand, the black suit and the white shirt” noted the creative director.

He combined really classic suit lines with trainers, wide-legged trousers or shorts and he marked to the new generation the DNA of Dior. Kris Van Assche also styled the collection with varsity inspired bomber jackets and colourful tops and shirts, showing once again that the sport-luxe trend is still on the top of the fashion world list.

Erdem x H&M

Erdem x H&M

Every year we excitedly anticipate when the next collaboration of H&M will finally be announced. This year is going to be extra special, as the news of Erdem collaborating with the high street brand blew up on social media, following last year’s collaboration with Kenzo and previous ones such as Balmain, Isabel Marant, Versace, Anna Della Russo, Marni and many more.

Erdem as a brand exudes a bold yet elegant feminine image as the womenswear collections usually consist of flower patterns, lace and bold patterns. It stands out as a brand for the dreamy and unique floral patterns with a predominance in silk and more structured textiles. This is the first time that Erdem Moralioglu will be presenting a menswear collection and I’m really looking forward to see the translated femininity that he usually takes on in a menswear aspect. The collaboration is going to be available in-stores and online on the 2nd of November and the promotional video produced by the film director Baz Luhrmann was so stunningly shot that I have very high expectations of the entire collection. The designer Erdem Moralioglu is considered to be one of fashion's most romantic designers, whose exquisitely crafted pieces rejoice the power of beauty by exploring historical references seen in the prints selected and personal narratives. ERDEM x H&M will create a full wardrobe of his famously feminine womenswear available and even an accessories line, with a menswear collection debuting for H&M.

A tiny glimpse into the collection is going to make you fall in love with every single piece, from structured dreamy dresses, to floral scarf’s, to leopard print faux-fur and a beautiful grey suit for men as well as a smaller floral print in shirts with sleeve piping.  Indeed it is shaping up to being one of the best collaborations that H&M has done so far. Statement, luxury pieces in affordable prices are worth investing on, so keep an eye for the collection launch a few days prior to November 2nd so you can make up your mind and head straight for the rails. For what I’ve seen online I’ve already spotted a few pieces that will be mine.   

Words by Elena Apostolou [ Fashionmegawatts ]