Erdem x H&M

Erdem x H&M

Every year we excitedly anticipate when the next collaboration of H&M will finally be announced. This year is going to be extra special, as the news of Erdem collaborating with the high street brand blew up on social media, following last year’s collaboration with Kenzo and previous ones such as Balmain, Isabel Marant, Versace, Anna Della Russo, Marni and many more.

Erdem as a brand exudes a bold yet elegant feminine image as the womenswear collections usually consist of flower patterns, lace and bold patterns. It stands out as a brand for the dreamy and unique floral patterns with a predominance in silk and more structured textiles. This is the first time that Erdem Moralioglu will be presenting a menswear collection and I’m really looking forward to see the translated femininity that he usually takes on in a menswear aspect. The collaboration is going to be available in-stores and online on the 2nd of November and the promotional video produced by the film director Baz Luhrmann was so stunningly shot that I have very high expectations of the entire collection. The designer Erdem Moralioglu is considered to be one of fashion's most romantic designers, whose exquisitely crafted pieces rejoice the power of beauty by exploring historical references seen in the prints selected and personal narratives. ERDEM x H&M will create a full wardrobe of his famously feminine womenswear available and even an accessories line, with a menswear collection debuting for H&M.

A tiny glimpse into the collection is going to make you fall in love with every single piece, from structured dreamy dresses, to floral scarf’s, to leopard print faux-fur and a beautiful grey suit for men as well as a smaller floral print in shirts with sleeve piping.  Indeed it is shaping up to being one of the best collaborations that H&M has done so far. Statement, luxury pieces in affordable prices are worth investing on, so keep an eye for the collection launch a few days prior to November 2nd so you can make up your mind and head straight for the rails. For what I’ve seen online I’ve already spotted a few pieces that will be mine.   

Words by Elena Apostolou [ Fashionmegawatts ]