Ludovic de Saint Sernin FW25 Campaign: Power Play

For Fall/Winter 2025, Ludovic de Saint Sernin brings his signature sensuality to the boardroom. Starring Amelia Gray alongside Alejo Humanes and Lewis Gillooley, the campaign plays with themes of power, control, and desire—merging officewear with after-hours provocation.

Shot by Stuart Winecoff and styled by Carlos Nazario, the imagery channels Helmut Newton’s cool eroticism: crisp shirting peels back to reveal latex and leather, while sharp tailoring contrasts with intimate moments—a kiss between boys, a mistress in command.

It’s a wardrobe built for 9-to-5-to-9, where fantasy meets functionality. Saint Sernin’s message is clear: power isn’t just what you wear—it’s what you dare to reveal.

David Beckham’s Eyewear AW25 Campaign Finds Quiet Luxury in Marrakech

For the Fall-Winter 2025 season, Eyewear by David Beckham lands not in the spotlight, but in the shadows—specifically, the shaded courtyards of a riad in Marrakech. Here, amidst filtered light, patterned wood, and cool clay walls, Beckham trades the pitch for a quieter role: that of a global connoisseur at ease in his private retreat.

The setting reflects the eyewear itself—produced by Safilo and envisioned by Beckham—with an emphasis on atmosphere, detail, and timeless design. The new collection introduces two distinct families: Timeless Icons and Origami. The former draws on the kind of enduring shapes—crafted in acetate and metal—that once defined a face for decades. The latter, a feat of design and engineering, features foldable sunglasses that collapse smoothly into the palm, sleek as a snapped lighter.

New this season, The Curator frame arrives with oval lenses and minimalist temples—precise, editorial, and refined. It’s eyewear for the man who wants to be seen thinking as much as looking. Decorative only through discipline, the collection speaks to Beckham’s own evolution: global, exacting, and quietly iconic.

DSQUARED2 Marks 30 Years of Fashion Rebellion with FW25 Campaign

DSQUARED2 stole the spotlight at Milan Women’s Fashion Week, turning their 30th anniversary into one of the most electric moments of the season. Dean and Dan Caten dialed up the energy with a boundary-pushing runway led by Naomi Campbell and Doechii — a bold reminder of the brand’s unapologetic edge.

Now, that same spirit explodes in the Fall/Winter 2025 campaign, shot by legendary duo Mert Alas & Marcus Piggott and creatively directed by the Caten twins alongside Giovanni Bianco. Set in a haze of black-and-white, the imagery channels raw, late-night chaos and seductive glamour — with Irina Shayk, Louis Baines, Alex Consani, and Victor Perez leading a cast of icons and newcomers.

It’s sweaty, sexy, and defiant — a visual anthem to DSQUARED2’s legacy of rebellion and reinvention. Three decades in, and the brand is still throwing the party everyone wants to be at.

Check out below some of our favourite looks:

MODUS VIVENDI 2025 Swimwear Campaign

As summer winds down, MODUS VIVENDI keeps the heat alive with a bold new swimwear collection that fuses standout style with sustainable design. Think bright tropical prints, sleek solid tones, and silhouettes built for everything from wave-chasing to poolside lounging.

Part of the brand’s Responsible Edit, each piece is made entirely from recycled plastic bottles—delivering comfort, durability, and a lighter footprint. Quick-drying fabrics and flexible fits ensure these suits move with you, not against you.

MODUS VIVENDI proves that sustainability can still turn heads.

WE LOVE Thom Browne's High Summer Campaign

Thom Browne’s “High Summer” Captures East Coast Sophistication

Fresh off a standout presence at the Met Gala, Thom Browne returns with “High Summer”—a refined campaign inspired by the leisurely elegance of the East Coast. Shot by Kito Muñoz, the visuals showcase crisp tailoring with collegiate and athletic influences, framed by a chic summer house setting.

Key pieces include four-bar cardigans, fitted polos, and structured blazers, paired with standout accessories like the new Mr. Thom bag in calfskin, retro-inflected sunglasses, and deerskin loafers. It’s a nostalgic, sun-soaked vision of summer—crafted with Browne’s signature precision.

Cooper Koch stars in the latest Calvin Klein Campaign

After Bad Bunny, Jeremy Allen, and Carlos Alcaraz the new face of Calvin Klein is Cooper Koch.

Images and video by Mert Alas.


''Days of Summer'' Campaign by Prada

Prada’s Days of Summer strips things back: Kendall Jenner, Hunter Schafer, and Troye Sivan adrift on glassy water, framed by nothing but sea and sky. It’s serene, minimal, and quietly cinematic—summer as a state of mind.

Creative Directors: Miuccia Prada and Raf Simons
Photography: Oliver Hadlee Pearch
Campaign Creative Direction: Ferdinando Verderi
Cast: Gideon Adniyi, Giuseppe Cirillo, Nikita Gnetnev, Noor Khan, Melinda Kiss, Hanna Leszek, Kendall Jenner, Julia Nobis, Yuliana Perez, Liu Qinzheng, Hunter Schafer, Troye Sivan, Lina Zhang