WE LOVE Mason Hyce Barnes at the LOEWE's Paula's Ibiza Collection Campaign

The new LOEWE Paula’s Ibiza collection is an homage to this unique attribute, building on the fact that the original Paula’s Ibiza boutique, far from being a mere store, was in fact a meeting point for all the creatives and the musicians that, over the years, made the island their home and sent waves around the world.

The images captured by Gray Sorrenti in Ibiza and Colombia, and they feature a cross section of international creatives and talents.

Mason Hyce Barnes is one of them and we can admit that he poses hotter than ever!