Loewe’s Crafted Perfume Collection Gets Five New Signatures
LOEWE expands its Crafted collection with five new fragrances by in-house perfumer Nuria Cruelles: Field Diary, Sweet Woodland, Rosetopia, Smoky Rain and Verdant Grove. Inspired by the natural world, each composition brings together distinctive ingredients around the collection’s signature LOEWE Accord, a resinous amber base that connects the scents.
From the citrus and sandalwood notes of Field Diary to the Damask rose at the heart of Rosetopia, the collection moves across floral, woody, spicy and gourmand territories. Smoky Rain introduces incense and patchouli, while Verdant Grove combines pistachio, iris, caramel and vanilla. Sweet Woodland rounds out the selection with rose, ginger, cognac and vanilla.
For the campaign, Paris-based Argentine photographer Joaquín Laguinge transforms the fragrances’ ingredients into striking still-life compositions, with ripe fruits, flowers, spices and citrus arranged in rich, tactile scenes.
The new scents arrive in LOEWE’s signature hand-blown glass bottles, finished with granite stoppers, joining the original Iris Root, Roasted Vanilla and Bittersweet Oud, launched in 2025.
