Tom Holland for Prada Paradigme Fragance Campaign
Tom Holland Fronts Prada Paradigme: A New Expression of Modern Masculinity
In Prada's latest fragrance campaign, Paradigme, actor Tom Holland embodies a quiet confidence that mirrors the scent itself — refined, grounded, and refreshingly understated. Paradigme reflects a modern shift in masculinity, where presence is valued over projection and grooming becomes an act of self-care rather than performance.
The fragrance opens with a bright note of Calabrian bergamot, while a heart of bourbon geranium introduces a crisp, herbaceous green that disrupts conventional woody structures. Anchored by an ambery woody base, Paradigme achieves a sophisticated duality — where verdant freshness tempers warmth and tradition meets subtle rebellion.
This duality is echoed in the bottle design. Prada’s iconic inverted triangle is reimagined in a gradient lacquer that fades from black to green, visually articulating the tension between structure and fluidity.
With Holland as its face, Prada Paradigme positions itself as fragrance-as-accessory — an invisible signature for those who seek depth without dominance. It’s a statement of modern elegance: noteworthy, never overbearing.
