On September 3, 2025, Maison Margiela introduced Line 2, a revolutionary platform that transcends traditional fashion to focus on intangible cultural collaborations. Departing from clothing and accessories, Line 2 brings together artists across disciplines to create immersive experiences that challenge and expand the brand’s creative identity.

The first project, Elsewhere, Rhema, Open Torso, is an innovative installation by visual artist Heemin Chung and sound designer Joyul, currently showcased at Maison Margiela’s flagship store in Seoul’s Hannam district through September 28. Combining evocative visuals with immersive soundscapes, the installation explores themes of memory, transformation, and the fluidity of identity. This launch marks a significant evolution for the Maison, reinforcing its reputation as a pioneer that continually redefines what fashion—and culture—can be.