LOEWE brings its latest Spring/Summer 2027 pre-collection to the streets of Madrid, celebrating the beauty of everyday life through a distinctly contemporary lens.

Photographed by Talia Chetrit and filmed by Julian Klincewicz, the campaign stars actors Diego Calva, Victoria Luengo and Kristine Frøseth, alongside brand ambassador Jiang Qiming. Under the creative direction of Jack McCollough and Lazaro Hernandez, the collection reimagines familiar wardrobe staples through vibrant colour, unexpected proportions and innovative craftsmanship.

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From layered knitwear and lightweight tailoring to the house’s iconic leather bags, each piece reflects LOEWE’s evolving vision of modern luxury, where Spanish heritage meets an effortless, urban sensibility.

The first drop arrives in stores and online on 12 November.