Liam Payne did it again, shirtless for new HUGO BOSS campaign
After getting naked for his first Hugo Boss campaign - one which he famously described as "soft-core porn" - Liam Payne is back for round two (though with marginally more clothing this time around).
The Pop star, has teamed up with the luxury fashion house for a new 14-piece capsule collection of athleisure-wear, and has wasted no time removing some of it for the promotional campaign, shot by photographer Tom Craig.
The colour pallete combines black, white, navy, and red with the collection seeing Hugo Boss' signature logo rebranded as 'HUGO93.LP', in a nod to 'Strip That Down' singer Payne's year of birth.
