WE LOVE Ludovic de Saint Sernin's first underwear campaign

"Sex, love and freedom" are the words chosen by Ludovic de Saint Sernin to characterize his first collection of underwear, embodied here by the playboy-like model Diego Villarreal.

Ludovic de Saint Sernin label is representing “a return to beauty, seen via sensuality and sexuality, with an exacting approach to design and make”.

The campaign photographed in New York by photographed by Thomas Giddings.

De Saint Sernin will show his Spring/Summer 2020 collection as part of the official men’s fashion week schedule in Paris on June 23, 2019.


Troye Sivan, Indya Moore, Noah Centineo and more in the new Calvin Klein campaign

Calvin Klein Brings Authenticity to the Forefront for their New Campaign

Troye Sivan, Shawn Mendes and Pose star Indya Moore star in the new Calvin Klein campaign.

As part of the brand's new I Speak My Truth campaign, the celebrities - which also includes Billie Eilish, A$AP Rocky, Bella Hadid, Chika, Noah Centineo, Kendall Jenner, Kevin Abstract and Yoo Ah-in - all narrate about their 'truth, power and living free' while Eilish's 'Bad Guy' plays in the background.

As well as featuring LGBTQ celebrities, the campaign video also features two men embracing.

The clips, directed by Jonas Lindstroem, are accompanied by images shot by legendary photographer Mario Sorrenti, known for shooting the brand’s iconic Obsession campaign starring Kate Moss in the '90s.

WE LOVE Noah Centineo’s :

source: attitude.co.uk

Givenchy SS19 campaign

Givenchy “I Am Your Mirror” Sneak Peek campaign.

Spring Summer 2019 campaign art direction by Patrick Li, starring  Alpha Dia @alpha_dia_ and Henry Kitcher @henrykitcher Karolin Wolter @karolinwolter and Veronika Kunz @kunz_veronika.

Supreme x Jean Paul Gaultier: OUT NOW

It's a news that has had the effect of a bomb: Jean Paul Gaultier breathes his DNA couture in a collection with quotient undeniably street performed in tandem with Supreme. A shopper now in stores in New York, London, Paris and Los Angeles, and on the e-shop of Supreme. All the pictures are here.

source: vogue hommes

Salvador Dali meets Dánte: New campaign & collection

A surrealist trapped in reality, a painter on a quest to find his inspiration, and an ever current

message: #youcanchangetheworld.

Following its first fashion film, “Anamnesis”, the men’s brand Dánte makes a comeback with

“Lobster”, a film praising introspection and the constant, very personal, search for one’s true self.

Inspiration is found in Salvador Dali, one of the most eccentric and controversial personalities of

contemporary art and surrealism.

After Nikos Psarras, the torch is passed to Stavros Svigkos, the talented actor who portrays a

contemporary version of Dali, trying to find his lobster, the inspiration he needs to express his very

own truth without limitations or restraints.

Inspirer of the idea and founder of the brand, Antonis Papastavrou, places the Spanish painter’s

moustache-symbol, which in itself was a statement against the stereotypes of the hyperrealists of

Dali’s time, in the skilled hands of Kontstantinos Dekoumés who magnificently brings to life the

artistic and personal impasse in which the artist found himself, as well as the symbolic association it

had with the inspiration for his famous painting, the lobster..

Watch the Fashion Film «Lobster»:

January's favourite: Gucci Guilty Fragance campaign

Set in Los Angeles, the campaign’s scenes of life and love outside of social conformism embody the fragrances Gucci Guilty Pour Home and Gucci Guilty Pour Femme.

Starring JARED LETO and LANA DEL REY

Gucci Guilty Pour Homme

An Aromatic Fougère, the original Gucci Guilty Pour Homme eau de toilette enters a new chapter, embodying the free spirit of a new generation of scent lovers. Individual, yet fusing together naturally, the men's and women's perfumes embody a declaration of self-expression and fearlessness, conjured up by the statement #ForeverGuilty.

Watch the campaign:

Discover the new Gucci Guilty Homme online

October's favourite: Tom Ford Ombré Leather Fragance Campaign

A Texan at heart, Tom Ford returns to his roots with his latest campaign. The designer unveils his latest campaign for the new fragrance Tom Ford Ombré Leather.

Bull rider Bonner Bolton and model Linda Helena embrace a contemporary western style in the campaign clip. The pair appears before the lens of photographer Steven Klein.

Setting the mood for the scent, the campaign is accompanied by the following: “Freedom comes from within, the desert heart of the west wrapped in leather. It moves forward, untethered, through the still air of wide-open space. Discover the new fragrance for men and women from Tom Ford.”

WE LOVE: Harry Styles in the new men's Gucci Tailoring campaign

On set at a fish and chip shop in northern London, Harry Styles appears in the new GUCCI men’s Tailoring campaign.

Wearing the House’s suiting designed by Alessandro Michele for Fall Winter 2018, Harry Styles walks in a ‘chippy’—the traditional British fish and chip shop—with a chicken and a dog. In a wool mohair jacket with embroidered collar and a striped suit styled with a gingham dressing gown, Harry shares his battered cod and fried chips with his pets, in a sequence shot by Glen Luchford and art directed by Christopher Simmonds.


Massimo Dutti Fall 2018: Limited Edition collection

The Spanish Fashion brand Massimo Dutti brings a new limited edition collection for the Fall/Winter 2018 season, and showcases in a campaign / editorial.

Starring the Romanian model Roberto Sipos, the campaign is photographed by Gregory Harris.

Styled by Marina Gallo featuring Massimo Dutti's elegant suits, warm sweaters, and sharp outerwear.

Versace’s AW18: New campaign with the longest-ever advertising image

Shot by Stephen Meisel, The Versace Fall Winter 2018 campaign features the longest-ever advertising image.

Side by side, the image features a cast of fifty four models symbolizing inlcusivity and diversity, key values for Donatella Versace and her vision for the brand.

“My team doesn’t just extend to my work team. The Versace Clans are made of all members of the Versace family – from customers to models, fans, photographers, stylists, friends, artists and all who believe that staying relevant means moving forward and making your voice heard – all who believe that fashion is not a way to just say ‘look at me’ but rather ‘look at me, I have something to say’.” she stated last when the very first promo video came out. 

Editor's pick: The Modus Vivendi Swimwear Collection 2018

We are in the middle of summer and the swimwear season is already on its best!

Modus Vivendi has launched the Basics Line from the Swimwear Collection 2018 and it became our number one choice for this summer. The collection is inspired by minimalism with clean, uncomplicated and monochromatic lines perfect for any occasion.

The Basics line is made from a fast drying, high quality material and features a wide covered waistband. This design features classic styles with a discreet Modus Vivendi logo.

Discover the collection on Modus Vivendi online and choose your favourite. Available in white, black, khaki, red and blue, this classy swimwear will be part of your basic summer kit.

NOSTALGIA

Photographed by Aura Photography

Art Direction & Styling Christos Christou

Grooming: Christos Theophanous 

Make up: Maria Agalioti

starring

Thanos @ VN Models & Diana @ Ace Models

 

- Versace underwear available @ Prowler UK

- Calvin Klein underwear available @ Bang + Strike

 

Asmodeus Sabbath

Photographer: Savanna Ruedy

Designer / Wardrobe: Dee Serret

Model: Mark Osmundsen

As a performer every step you take has to be precise and confident as it's the only way to reach the next step of the dance. It's to his delight to charm an audience. In this story shot by NYC photographer Savanna Ruedy, Artist Mark Osmundsen embodies the traits of the  powerful performer and enticing individual he is.

Mark wears designer Dee Serret as a statement and a testament of the man he is. Often innovating and evolving the Dee Serret brand has become a favorite among editorial stylist and those unafraid to revel in the taste of their desires.

'Very Cool Spray' by Dior Homme will be your favourite fragance this summer

This summer, Dior Homme has the ideal fragance for you. Light, sport, casual and modern for daily use, is going to be your favourite summer perfume.

The "Very Cool Spray" by Dior Homme  invites you to apply
 the perfume with a free and generous gesture at any time of the day.

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This new way of wearing perfume inspired François Demachy, Parfumeur-Créateur Dior,
 to adapt his composition on Dior Homme Sport Eau de Toilette.

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The revamped Dior Homme Sport features a lightened Citron scent and a more distinctive fruitier Blood Orange note. The base calms with vetiver, cedar, amber wood and sweet vanilla scents.

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The new Dior "Very Cool Spray", is a sporty, yet elegant perfume that creates an air of romance. 


In conclusion, the fashion house has chosen once again, the actor Robert Pattinson as the face of the "Very Cool Spray" campaign.

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LoVe InJecTed

Photographer: Matthew Alatsiatianos

Set Up & Grooming: Christos Theophanous

Model: Lucas Cantao

Prada SS18 Campaign

Prada unveiled its SS18 campaign, Photographed by Willy Vanderperre.

The images feature the drawings created by artists Ollie Schrauwen and James Jean featured both in the collection as well as the PRADA runway showspace.

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Drawing inspiration not only from the aesthetics of comic books but their ideology, the overriding sense is of youth, energy, heroism – a fresh perspective on both the artwork, and the Prada Spring/Summer 2018 collection. The artwork backdrops, drawn from the Prada showspace on Via Fogazzaro, accentuate the blurred line between actuality and fantasy – real-life models seem to become comic-book characters; perspectives are challenged, and ultimately exploded. The isolated landscape of each image evokes an individual scenario, a specific storyline; combined, the different images add up to a reflection on the multi-faceted world of today. The world of Prada. – from PRADA

JW Anderson x Uniqlo part 2: menswear collection

Jonathan Anderson has just revealed his second collection of 30 pieces for Uniqlo, for which he took inspiration from Brighton, the seaside town in southern England dear to the designer, and its beach culture.

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From light pieces in linen and cotton, to the classic Breton striped jersey, parkas and denim, click through to see part of the menswear pieces available from April 19 on Uniqlo’s online shop and from April 20 in stores.

 

source: vogue hommes

Calvin Klein SS18 underwear campaign

After the  CALVIN KLEIN 205W39NYC SS18 campaign it was about time to unveil the Spring/Summer 2018 Underwear campaign for Calvin Klein

Featuring models Salomon Diaz and Timo Baumann.

Photography by Daniel Jackson and styled by Melanie Ward.

Check out the CALVIN KLEIN 205W39NYC SS18 collection HERE