PREMIATA presents John Low, the new sustainable sneakers

The Italian brand Premiata, presents the new John Low model, created by Graziano Mazza, Art Director and founder of the brand.

In this way, PREMIATA expresses its concept of sustainability, based on the reuse of materials and great attention to the rational use of raw materials. The recovery of production scraps, through innovative techniques that respect the environment, transformed in highly performing fabrics, leathers and soles are the key principles of this new model. John Low is produced by 80% of renewable materials through Italian patents that consider the preciousness of a scarce resource like water.

New Balance X Jaden Smith

New Balance in collaboration with brand ambassador Jaden Smith conceptualize, design and develop a new silhouette, NB for Jaden Smith Vision Racer, that is vegan friendly.


Levi’s x New Balance: The First drop of the 1300 collaboration

For spring ’20, New Balance and Levi’s are presenting a special edition iteration of the 1300 sneaker, a new take on the sneaker company’s classic Made in USA silhouette that is celebrating its 35th anniversary.