Brand Alert: the STOLEN GARMENT SS22 Collection

‘‘the STOLEN GARMENT’’ is a South Korean fashion label by designer Jungwoo Park.

Their Spring Summer collection is officially out and it really got our attention.

Jungwoo Park mixed different materials with metonymical meaning throughout the collection, utilising satin silk and hammered silk to make the shirts, jackets and a dress. Long coats, shirting and BDSM styling complete his SS22 collection.

Check out below some of our favourite pieces:

Moschino Fall 2021-22 Presentation

Jeremy Scott unveiled his Fall 2021-22 menswear collection for Moschino at Milan Fashion Week.

Check out below our favourite looks:

STRANGE TIDES

A REY exclusive editorial, photographed at the Dutch coastline (area Scheveningen/Den Haag).

Photographed by Armando Branco

Styling & Direction JoniaZ

Starring artist & preformer Bobby Snijder

Grooming Bobby Snijder

Assistant Stylists: Caspar Lapré & Bobby Snijder

Wardrobe: JoniaZ

Our favourite menswear trends for AW 2020-21

We are already in the middle of September and AW20 deliveries have been already placed around. This winter bight be slightly different from last year, even though designers and brands have found their way to make us fall in love with fashion for another Fall.

Check out our editors’s favourite trends for menswear fashion and style it up!

(Fake) LEATHER IS BACK

TOTAL RED

FACES & PLACES

PLAID WORLD

FAUX FUR

Moschino Resort 2021 Men Collection

Jeremy Scott unveiled his Resort 2021 collection for Moschino and here are our favourite looks from the campaign:

KUST. SS20: Underwear Sports Campaign

KUST. unveiled its SS20 campaign project.

Offering a variety of styles that offer ease of movement, while protecting your modesty, KUST’s sustainable underwear is ideal for summer sports and activities.

Starring @lavofficial_

Photographed by @jakubkuboviak and styled by @kust.premises team.

KVRT STVFF: Introducing 2020 Swimwear Capsule Collection

LATTE and LIGHT GREEN join KVRT STVFF’s colorway as an unexpected first approach to color in their black and white universe. This new collection adds a playful accent to the brand and maintains KVRT STVFF’s constant of highlighting and enhancing the male body. Photography by Angel de la Iglesia.


Modus Vivendi launches the Camouflage Swimwear Line

The elevated Modus VIvendi camo print offers a fresh approach on military fashion for this summer. 

New adventures and new beginnings this summer with the Camouflage Swimwear line. The new elevated swimwear line has larger pattern, is bolder and its pastel character creates a contradiction you`ll love.

Discovering new lands literally and metaphorically while battling and winning with habits it’s this summer’s moto. Be the change you want to see.

 The Modus Vivendi Camouflage line, available in black and white, features a colorful unique camo print in each piece and internal strings. This swimwear is super comfortable, offering minimal coverage with the MV logo embossed on the back. Made from polyamide elastane fabric, this swimwear line is masculine and sexy, ideal for the man who dares to challenge reality and conquer new levels.

The Camouflage line comprises of Briefs, Low Cut Briefs, Shorts, Trunk Boxers & Towels.

Photographer: Joan Crisol @joan_crisol  

Models: Pedro Gonzalez @pedrogllez & Sergio Diaz Rullo @xgio_bdr

Videographer: Raul Flory @aticonorteproducciones

Location: Tenerife, Canary Islands

Maison Margiela revisits its iconic Replica sneakers

Maison Margiela unveils the “Vintage Graffiti” sneakers inspired by the iconic Replica shape of the house, exclusively to Mytheresa Men.

During.1994 Martin Margiela decided to launch the first Replica pieces and then in 1996 the Gat sneaker took his attention somewhere in Austria. The designer produced the first replica sneakers for the first time during a presentation of the Artisanal line. in 1999.

Collector sneakers

In duet with Mytheresa Men , Maison Margiela signs a new pair of sneakers directly inspired by those initiated during the 1999 presentation of the Creator's Artisanal line . Vintage Graffiti Replica models have a series of handwritten inscriptions and painted soles. Displaying a price of 550 euros, these ultra desirable sneakers are already available, exclusively, on mytheresa.com .

HardClo Spring Summer 2020: The Lookbook

HardClo unveiled the lookbook for its Spring/Summer 2020 “MAYDAY” collection.

The Creative Director Yiorgos Mesimeris notes,

“Drawing inspiration from Gericault’s Medusa, this collection is based upon the worst traits and the best virtues of the human nature. Hope, mirages, bad weathers and winds, treason. Everything coincides to become part of our reality, either political, personal or even environmental. All constitute hazards. Yet the will to strive and survive always got the best out of a worst-case scenario. When everything seems to have fallen apart, never-ending courage finds a gleam of light to cease upon. Chaumery was inadequate and traitor, Africa Battalion wanted what was rightfully theirs. Medusa was a hope in utter darkness. And a song we sang as children without knowing the consequences it carried.”

Photographed by Spiros Kokkonis

Styled by the HardClo team

starring Marcel Goralczyk

The Super Short Shorts Are The Supreme Trend For The Summer

Inspired by 70s and designed with patterns and colours from the 90s, the style proposal from Prada Men last summer seems to be the must trend for Summer 2020.

Quite sexy and unusual at the the same time for the men’s world, the super short shorts came back and we can notice them in every fashion house and high street brand.

The shorter it is, the more it is trendy and we chose our favourites from the 2020 men's fashion shows to refresh your mind and inspiration mood:


photography: vogue.com

Our Strange Obsession with Joe Exotic and how to get the TIGER KING Look

If you haven’t seen Tiger King: Murder, Mayhem, and Madness, you definitely have to add it in your quarantine Netflix agenda; and believe me you will finish it by this weekend. ( 7 episodes documentary - limited series)

The true-crime docuseries plays a serious logic game with you as it unveils all the crazy adventures of Joe Exotic and his antagonists ( Including mysterious murders, drugs, illegal animal sales and more). Watching it you might have a small cultural shock (at the beggining at least) but while watching the episodes it becomes addictive and you finally become strangely obsessed with the characters and their personal style.

Our favourite style persona is definetely The Tiger King - Joe Exotic. Mr Joe delivers a very unique kitch style which becames ‘‘cult’’ and trendy in its own way.

Vogue’s editors note: ….Filled with animal prints (natch), sequins, and tie-dye, his look is cowboy drag filtered through a lens of bad taste and shrooms. The result is horrible, hypnotic, and shockingly on-trend!

Well, I have to warn you though… living our most difficult period at home and watching ‘Docuseries’ TIGER KING can be a dangerous combination… Don’t be surprised if we come out of this lockdown with mullets, DIY piercings, and home tattoos.

If you finally fall in love with his crazy and ‘in-style’ look check out your wardrobes and I am sure you will find some statement pieces to create your summer look.

Otherwise get inspired from our TIGER KING list below:

BRAND ALERT: Mans Concept - Fall/Winter 2020 Campaign

The Spanish brand Mans Concept by Jaime Álvarez is our latest fashion obsession.

The name MANS CONCEPT comes from Demans, of German origin, one of the surnames of the designer and creative director of the brand. Shortening it to 'Mans' indicates the search for a new, more personal and updated tailor shop.

Mans is a tailor-made ready-to-wear firm and tailor studio, influenced by both 'Saville Row' workshops and Japanese technique. Both will be present in all of their collections, mixing this ancient profession with avant-garde aesthetics, clean cuts and innovation in fabrics. From Mans Concept new approaches to masculinity are proposed.

The classic references merge with the youth subcultures, in a constant game of opposite elements, interconnected to create a balance. The objective is to offer a complete hybrid wardrobe with quality, versatile basic garments and a progressive design, focused on people who are sure of themselves and what they are looking for.

Mans Concept Menswear unveiled its Fall/Winter 2020 campaign,

Photographed by Kito Muñoz and styled by Adrian Bernal.

Models: @kmkrauze @yonatanexss @camielronner @jacobo.jarr @antonionoguera_s

Casting: @peliadri_

Make-up: @vicentguijarro

Hair: @xoxoni

Set Design: @citoballesta

3D Backgrounds: @andreiwarren

Digital: @eduardomota.es

Lighting: @amiriondo Retouch: @curroverdugo

Production: @desanvicente

Fashion Assistant: @nita_irs

TOTAL WHITE

Photographed by Richard Yap

Starring Nick Hurley @ FRM Models

Men's hairstyle trends for spring-summer 2020

The men's hair trends of spring-summer 2020 as we’ve seen them on fashion weeks around the world.

  • THE WET EFFECT

  • THE BOWL CUT

  • THE PUNK: color spirit

  • Mid-Length

  • THE SHAVED HEAD

Levi’s x New Balance: The First drop of the 1300 collaboration

For spring ’20, New Balance and Levi’s are presenting a special edition iteration of the 1300 sneaker, a new take on the sneaker company’s classic Made in USA silhouette that is celebrating its 35th anniversary.

QUIET REBELLION

Photography & Styling by Kemara Pol

Grooming Maha Hoelbling

starring Daniel @ Indeed Models

FW2020-21: Best of London Fashion Week Men's

2020 found us in London waiting for Men’s Fashion Week. This season was all about the new talents as many of the big names are not showing in the English fashion capital anymore. Our stylist & editor Martina Ghia was out and around and she has put down all you need about it.

Fall Winter 2020-21 seems to be a new era on men’s fashion with a lot of 90s elements, deconstructed denim and total denim looks, wide trousers, oversized coats and of course the new tailoring - a complete new generation on the classic tailoring, showing the elegance of the trend with a twist.

Below you’ll find the best of looks from some of our favourite shows:

Martine Rose

Per Götesson

Wales Bonner

Charles Jeffrey Loverboy

Pronounce

Astrid Andersen