The queen of pop Madonna is the face of Dolce & Gabbana’s new advertising campaign for the iconic fragrance The One.

The campaign — shot by famed fashion photographer Mert Alas — presents a sensual, cinematic story centered around desire and allure.

In the striking visuals and video, Madonna is joined by Cuban actor Alberto Guerra, who appears as her on-screen counterpart in the romantic narrative. Their chemistry is a central element of the campaign imagery, which embraces elegance and modern sensuality.

The campaign also features Madonna’s first Italian vocal performance of La Bambola, recorded specifically for the project, adding a unique cultural twist to the fragrance’s relaunch.