Elya
REY Exclusive underwear portrait series, photographed in Athens.
Photographed on Samsung S25+ by our editor in chief Christos Christou.
Starring Eliasa Sevilla
REY Exclusive underwear portrait series, photographed in Athens.
Photographed on Samsung S25+ by our editor in chief Christos Christou.
Starring Eliasa Sevilla
The queen of pop Madonna is the face of Dolce & Gabbana’s new advertising campaign for the iconic fragrance The One.
The campaign — shot by famed fashion photographer Mert Alas — presents a sensual, cinematic story centered around desire and allure.
In the striking visuals and video, Madonna is joined by Cuban actor Alberto Guerra, who appears as her on-screen counterpart in the romantic narrative. Their chemistry is a central element of the campaign imagery, which embraces elegance and modern sensuality.
The campaign also features Madonna’s first Italian vocal performance of La Bambola, recorded specifically for the project, adding a unique cultural twist to the fragrance’s relaunch.
A REY Exclusive Editorial & Interview, starring Fashion Expert & Designer Eddie Gavriilidis.
Photographed by Dimitrios Kleanthous
Styling Eddie Gavriilidis
Grooming Christos Theophanous
Interviewed by Christos Christou
A REY Exclusive Editorial photographed in London, UK.
Produced and Photographed by Edward Black.
starring Alex Roque.
Interviewed by Christos Christou
A REY Exclusive Fashion Editorial, produced in Athens, Greece.
Starring Greek actor Alexandros Piechowiak.
Photographed by Dimitrios Kleanthous
Art Direction & Styling Christos Christou
Muah Shay Ben Yakar
Featuring Dimitris Petrou, Yiorgos Eleftheriades, Jacquemus, JW Anderson, Alyx Studios.
A REY Exclusive Fashion Editorial, photographed in Athens.
Photographed & Directed by Alexi Charovas
starring Aggelos
The body becomes a stage where gender rehearses itself; endlessly, restlessly. One moment, the chest is armour: sculpted, hard, virile. The next, it is pierced by softness: glitter, petals, shadows of leaves. Butler reminds us that gender is never essence but repetition, a series of acts that harden into “truth.”
Yet in the cracks of performance, vulnerability seeps through. Flowers erupt from the waistband, not as decoration but as insurgents. They expose the absurdity of virility when stripped of its theatre. Muñoz would call this a glimpse of queer futurity: masculinity remade in colour, light, and excess.
Ahmed teaches us that orientations matter, and here, the body bends, twists, reclines into new alignments that disorient the straight line of heteronormativity. Each image oscillates. The stripes reads a prison of expectation, yet also a runway for camp. The torso flexes, but the hand trembles. Glitter wounds and heals at the same time.
This is not contradiction but coexistence: virility and vulnerability locked in the same frame, refusing to cancel each other. The battle is not to defeat masculinity but to expose its costume. To wear it, distort it, queer it until its weight gives way to possibility.
Alexi Charovas
A REY Exclusive Fashion Editorial photographed in Playa El Borrego beach in San Blas, Nayarit, Mexico.
Photographed & Styled by Alan Román
starring Armando Borrego
featuring Samantha Sant & The Fockkk Wear
A REY Exclusive Fashion Editorial produced in Athens, Greece.
Photographed by Matthew Alatsatianos
Art Direction Nicolas Exarchos
Styling Melina Oikonomou
Muah Elena Psoma
Introducing Ariel De La Campa @ ACE Models
A REY Exclusive Conceptual Editorial, photographed in Espacio Beyond Studios, Madrid.
Photography & Direction Juan Carlos Toledo
starring La Jeanine
featuring H K LIQUIDS
A REY Exclusive Fashion Editorial, photographed in Madrid, Spain.
Produced & Photographed by Juan Carlos Toledo
Styling Juan Carlos
Muah by Caio Lettieri
starring Óscar Nieto & David Trabucchelli
A REY exclusive Editorial photographed in Madrid, Spain.
Produced & Photographed by Diego González
starring Manuel Betancurt
Interviewed by Christos Christou
A REY Exclusive Editorial
Produced & Photographed by Tim Weerdenburg
starring Floris Valentijn van Breugel
A REY exclusive Fashion Editorial, photographed in Madrid, Spain.
Photographed by Dito Oter
Art Direction Fabricio Pérez
Styling Jama
Grooming Chus Reyes
starring Xu Guoale @ Zeta Management
Greek Cypriot actor and model Andreas Chrysanthou is back for an exclusive editorial story and interview at REY, just before FAMAGUSTA series launches on Netflix.
Photographed by DRE
Art Direction & Styling Christos Christou
Hair Grooming Angelo Georgiou @ The Labartory
A REY exclusive Fashion Editorial, photographed in Amsterdam.
Concept & Photography by Armando Branco
starring Andrei Soraino @ Fashion is Cannibalistic
*Wardrobe is based completely on second hand clothing.
A REY exclusive story photographed in Cyprus.
Photographed by Stavros Christodoulou
A REY exclusive fashion editorial, produced in Milan.
Photographed & Directed by Gilad Kavalero
Styling Gio Kolmit
starring Andreas @ Independent Milano
Hair & Grooming Alisia Kapolo
After the success of l’ombra Editorial story we unveil to you part II.
A REY exclusive Fashion Editorial photographed in Amsterdam.
Concept & Photography by Armando Branco
Styling Javier Navia
starring Javier @ FIC Model Mngmt
A REY exclusive fashion editorial, produced in Milan.
Photographed & Directed by Gilad Kavalero
Styling Gio Kolmit
starring Lucas @ Independent Milano
Hair & Grooming Alisia Kapolo