Madonna Stars in Dolce & Gabbana’s The One Campaign

The queen of pop Madonna is the face of Dolce & Gabbana’s new advertising campaign for the iconic fragrance The One.

The campaign — shot by famed fashion photographer Mert Alas — presents a sensual, cinematic story centered around desire and allure.

In the striking visuals and video, Madonna is joined by Cuban actor Alberto Guerra, who appears as her on-screen counterpart in the romantic narrative. Their chemistry is a central element of the campaign imagery, which embraces elegance and modern sensuality.

The campaign also features Madonna’s first Italian vocal performance of La Bambola, recorded specifically for the project, adding a unique cultural twist to the fragrance’s relaunch.

EXPOSED CONTROL

A REY Exclusive Conceptual Editorial, photographed in Espacio Beyond Studios, Madrid.

Photography & Direction Juan Carlos Toledo

starring La Jeanine

featuring H K LIQUIDS

Andreas

A REY exclusive fashion editorial, produced in Milan.

Photographed & Directed by Gilad Kavalero

Styling Gio Kolmit

starring Andreas @ Independent Milano

Hair & Grooming Alisia Kapolo

STRANGE TIDES

A REY exclusive editorial, photographed at the Dutch coastline (area Scheveningen/Den Haag).

Photographed by Armando Branco

Styling & Direction JoniaZ

Starring artist & preformer Bobby Snijder

Grooming Bobby Snijder

Assistant Stylists: Caspar Lapré & Bobby Snijder

Wardrobe: JoniaZ

Friedrich

A REY exclusive editorial, photographed in Barcelona.

Photography & Art Direction Armando Terrero

starring Friedrich Wolf @ Two Manegement Barcelona

sunkissed.

A REY exclusive fashion editorial.

Photographed by George Lavantsiotis

Styling Filip Vlajovic / Starring Filip Vlajovic

INCOMPATIBLE

TOMI LAPPI EXCLUSIVE

Photographed by Stavros Christodoulou

Styling Christos Christou

Videography by Johnny Kyriakou

Grooming by THEO

TUHIR

Photographed by Eva Balasi

Styling Yiorgos Mesimeris

starring TUHIR @ D Model Agency

IN YOUR EYES

Photographed by Jose Espaillat

Styling & Direction Brandon Garr

Grooming by CYLER

Location Blic Studio NYC

Starring Jancarlos Negron @ The Boys NY

DAY OFF

Photographer Michael Geo

Styling Christos Christou

starring el_isleño

a MODUS VIVENDI project

VÉHÉMENCE

Photographed by Edward Black

Styling Hope Morris

starring Paul Forman @ NEVS Models

CAN YOU SEE ME NOW

Photographed by Armando Branco

Styling Jeroen Kamphorst

Grooming by Steven Raes

Models are Axel, Davey, Pau & Ruychi @ FIC Model Management

Dog Boudewijn

NEVER ENOUGH