EDITOR’S PICK: Jacob Elordi Steps Into the Bleu de Chanel Era

Not breaking news — but worth your attention now.

Jacob Elordi is the new face of Bleu de Chanel, marking a clear shift for the house after years of introspective, auteur-led campaigns. He succeeds Timothée Chalamet, closing a long chapter that also included Gaspard Ulliel — both figures of a more poetic, inward-looking masculinity shaped by cinematic storytelling.

This time, Chanel changes the tone. The new campaign for Bleu de Chanel L’Exclusif — a deeper, more concentrated take on the original — leans into presence over introspection. Behind the lens is Alfonso Cuarón, whose direction signals a move away from abstraction and into something more immediate, physical, and charged with tension.

Where past films explored freedom through thought and distance, this new chapter suggests something more embodied — desire, movement, and control. It’s a recalibration that aligns with Elordi’s screen persona: composed, magnetic, and impossible to ignore.

The result feels deliberate. Less monologue, more momentum. Less dream, more impact.

Not new — but a shift you can’t overlook.

Latest Obsession: Jacob Elordi in the Latest Bottega Veneta Campaign

Jacob Elordi commands attention in Bottega Veneta’s latest campaign, “What Are Dreams?”, a striking black-and-white series by legendary photographer Duane Michals. Shot at Michals’ New York home, the campaign blends surreal stills and short film, placing Elordi at the center of enigmatic, cinematic tableaux. In a rare poetic touch, he even recites Michals’ 2001 poem of the same name, adding a layer of mystique to the fashion narrative.

Under Matthieu Blazy’s creative direction, Elordi emerges as more than a model—he is the living embodiment of Bottega’s quiet luxury: understated, compelling, and effortlessly stylish. Every frame reflects a careful balance of craft, heritage, and contemporary allure, proving that the brand’s ethos extends far beyond its iconic intrecciato bags.

The campaign asks a question beyond mere style: what does it feel like to inhabit Bottega Veneta today? With Elordi’s poised presence and Michals’ surreal vision, the answer is clear—a dreamlike, cinematic mood that lingers long after the image fades.