EDITOR’S PICK: Jacob Elordi Steps Into the Bleu de Chanel Era

Not breaking news — but worth your attention now.

Jacob Elordi is the new face of Bleu de Chanel, marking a clear shift for the house after years of introspective, auteur-led campaigns. He succeeds Timothée Chalamet, closing a long chapter that also included Gaspard Ulliel — both figures of a more poetic, inward-looking masculinity shaped by cinematic storytelling.

This time, Chanel changes the tone. The new campaign for Bleu de Chanel L’Exclusif — a deeper, more concentrated take on the original — leans into presence over introspection. Behind the lens is Alfonso Cuarón, whose direction signals a move away from abstraction and into something more immediate, physical, and charged with tension.

Where past films explored freedom through thought and distance, this new chapter suggests something more embodied — desire, movement, and control. It’s a recalibration that aligns with Elordi’s screen persona: composed, magnetic, and impossible to ignore.

The result feels deliberate. Less monologue, more momentum. Less dream, more impact.

Not new — but a shift you can’t overlook.

WE LOVE Taylor Zakhar Perez in the latest Lacoste Campaign

Lacoste unveils its latest underwear campaign, once again fronted by American actor Taylor Zakhar Perez. Continuing his journey as a brand ambassador—a role he stepped into in early 2025—Perez returns to embody the house’s modern spirit.

Reflecting on the past year, Perez describes the collaboration as deeply meaningful. He explains that the campaign is designed to evoke a precise mood: intimate yet powerful, honest and self-assured. For him, it’s a tribute to Lacoste’s confidence and heritage, reimagined for the present moment, with imagery meant to spark quiet, personal moments of connection.

WE LOVE the 'Mr. Gray' Campaign by PUMP!

With the introduction of Mr. Gray, PUMP! expands its repertoire of timeless essentials. The concept is refreshingly straightforward—classic silhouettes, executed with precision. The collection comprises four staple cuts: brief, boxer, jock, and thong, each rendered in a singular, meticulously chosen shade of gray.

This particular gray speaks volumes in its subtlety. Quietly confident and endlessly versatile, it carries a distinct presence. Anchored by a sleek, polished waistband, the design feels deliberate and enduring—untethered from trends, built to last.

Mr. Gray doesn’t aim to reinvent; instead, it draws strength from permanence. It channels a stripped-down confidence—the kind that doesn’t clamor for attention but effortlessly commands it. Here, understatement is the statement.

WE LOVE Thom Browne's High Summer Campaign

Thom Browne’s “High Summer” Captures East Coast Sophistication

Fresh off a standout presence at the Met Gala, Thom Browne returns with “High Summer”—a refined campaign inspired by the leisurely elegance of the East Coast. Shot by Kito Muñoz, the visuals showcase crisp tailoring with collegiate and athletic influences, framed by a chic summer house setting.

Key pieces include four-bar cardigans, fitted polos, and structured blazers, paired with standout accessories like the new Mr. Thom bag in calfskin, retro-inflected sunglasses, and deerskin loafers. It’s a nostalgic, sun-soaked vision of summer—crafted with Browne’s signature precision.

Men at Met Gala 2025: Our Favourite Looks

The 2025 Met Gala, held on May 5, embraced the theme “Superfine: Tailoring Black Style,” honoring the rich legacy of Black dandyism and its impact on fashion as both art and resistance.

Inspired by Monica L. Miller’s book Slaves to Fashion, the exhibition celebrated how Black men have historically used tailoring and personal style to assert identity and defy societal constraints.

With a dress code titled “Tailored For You,” the red carpet featured a bold reinterpretation of classic menswear, led by co-chairs Pharrell Williams, A$AP Rocky, Colman Domingo, and Lewis Hamilton. Their looks, along with others, fused tradition with avant-garde flair—offering a striking visual narrative of individuality, cultural pride, and the transformative power of style.

Nevertheless, REY Magazine curated its own list of standout men’s looks from the 2025 Met Gala—and here are our top picks:

Alton Mason in custom BOSS.

Patrick Schwarzegger in Balmain

Lewis Hamilton in Wales Bonner.

Bad Bunny in Prada.

Andrew Scott in Giuliva Heritage.

Keith Powers in Boss.

Haider Ackermann with the queen of pop Madonna, both in Tom Ford.

Shaboozey in Robert Wun.

LOEWE’s Ballet Runner 2.0 is Out Now

LOEWE’s Ballet Runner signature sneaker is reinvented with a distinctive new shape, refined construction and a fresh colour palette.

Ballet Runner 2.0 brings a fresh take on the original Ballet Runner from 2019. The design is a unique mix of a running shoe and ballet flat with a modern twist. The shoe features an asymmetric toe, a design inspired by 1970s running shoes, and comes alongside the new Flow Runner.

BRAND ALERT: Prisma presents “Of Void and Chrome” Campaign

PRISMA presents the “Of Void & Chrome” underwear campaign of EREVOS collection. Consisted of three capsule underwear collections, the EREVOS, Iconic Grey and Blink, all follow the grayscale colour palette with minimal design and the brand’s distinctive geometric prints.

In the heat of a summer night, he lies in his bed, dripping in sweat, turning restlessly beneath his silver sheets. Sleep is elusive, slipping away as he wakes suddenly, gasping softly. He reaches for a glass of water, the coolness briefly soothing, but as he lowers it, his fingertips catch the light—shimmering with a strange, silver sheen. He watches, almost detached, as the silver spreads up his entire body turning his skin smooth chrome. Reality is now blurred. Is it a lucid dream? Everything feels distorted! The room is now an endless void of white and silver. He is slowly becoming one with them. He leaves the glass back on the table. He is calm and gets back in bed. Something feels different than before. He now knows, he’s made of void and chrome!

Discover the “Of Void and Chrome” Underwear Campaign on PRISMA online.

Exploring Rebellion and Heritage: JORDANLUCA's Impactful Runway at Milan Fashion Week

Amidst the stellar shows of Milan Mens Fashion Week, a singular brand dared to stand out. JordanLuca, the rising cult label, known for its bold, unconventional style brought London punk streetwear to Milan. Christina Dymioti captured the electric energy from the front row.

by Christina Dymioti

Founded in 2019, JordanLuca is a couture streetwear label which seamlessly blends the English and Italian heritage of its founders Jordan Bowen and Luca Marchetto. It is noteworthy that Mr. Pan Phillipou, the co-founder and Chairman of the brand, previously served as the CEO of Diesel and Ben Sherman. He has a background of Cypriot and Irish descent. 

Heritage tweeds were reborn with punkish spikes as JORDANLUCA's Fall/Winter 2024 collection expertly wove rebellious details into timeless tailoring. Walking into the JordanLuca runway, silver balloons, like bloated dreams, hung from every seat, and the runway was a buoyant ocean of 1,500 more. These unique balloons were designed by artist Dominic Myatt.

The clothes themselves were Punk-inspired in subversive classics. The show kicked off with tailored overcoats worn with face-hugging headwear and straight-fitting trousers, which lapped leather angular boots. Later, the same headwear was contrasted with grey suiting, where a fastened jacket covered a shirt and the renowned JordanLuca tie.

Dark eyeliner offered contrast, injecting a club-ready sensibility into an otherwise pared-back look. In fact, there was a surprise runway appearance by Andreas Kronthaler, the Creative Director of Vivienne Westwood who is also a close friend of Marchetto. Andreas graced the runway in a head-to-toe black look, a stark contrast to the buoyant balloons.

 We saw leather used to craft structured jackets, with mohawk hair styling, and chunky silver jewellery, injecting a counter-cultural edge into the look. As the show continued the party theme was seen in white blouses and dresses, finished with multicoloured polka dots. The women's pieces were particularly striking, riffing on ladylike codes with fierce and sensual numbers like the standout red leather minidress and the bias-cut frock that wrapped endlessly around the body.

pictures taken from JORDANLUCA’s Instagram Page

In essence, JordanLuca's Milan Fashion Week show transcended the ordinary, creating a dynamic narrative where balloons, Brutalist blazers, and a bittersweet hope converged. This singular brand, daring to be different, not only showcased rebellious details but also became a testament to the electric energy, leaving an indelible mark on the canvas of Milan Mens Fashion Week.

However, the party didn’t end there; it escalated into an epic rave. Collaborating with Berlin techno powerhouses 𝕳𝖊𝖗𝖗𝖊𝖓𝖘𝖆𝖚𝖓𝖆, they organized a massive party within a series of abandoned warehouse arches on the city's outskirts.

We are addicted to RUSH by Troye Sivan

they said "Troye Sivan has just released his new song “Rush,” a title meant to invoke both the feeling of poppers and dancing with someone hot, along with an accompanying music video bursting with gay smut.”

we say, Troye has released the song of summer 2023!! RUSH has some of the most authentic disco influences and its videoclip serves the most fun summer party vibes ever.

The Australian singer released the raunchy new music video for his hot summer track RUSH two days ago, along with the equally sexy cover for his upcoming album Something To Give Each Other.

watch it out loud:


WE LOVE Mason Hyce Barnes at the LOEWE's Paula's Ibiza Collection Campaign

The new LOEWE Paula’s Ibiza collection is an homage to this unique attribute, building on the fact that the original Paula’s Ibiza boutique, far from being a mere store, was in fact a meeting point for all the creatives and the musicians that, over the years, made the island their home and sent waves around the world.

The images captured by Gray Sorrenti in Ibiza and Colombia, and they feature a cross section of international creatives and talents.

Mason Hyce Barnes is one of them and we can admit that he poses hotter than ever!

Fall Winter 2023: The Best of Men’s Fashion Month

The Men’s Fashion Month has finally come to an end.

Milan and Paris Men’s Fashion Week have both gave us beautiful shows to talk about and notable highlights to remember.

From Gucci to JW Anderson, to Dior and Ludovic de Saint Sernin, here’s the list of our favourite fashion moments:

DIOR

Prada

GUCCI

LOEWE

Ludovic de Saint Sernin

DOLCE & GABBANA

Ermenegildo Zegna

WE LOVE the new Marni x Mytheresa capsule collection

WE LOVE the new Marni x Mytheresa collaboration.

This menswear capsule is composed of sweaters, vests, cardigans, cargo pants, and sandals, and perfectly reflects Marni’s hallmarks: colors and prints.

Buy the collection only at Mytheresa

Editor's Picks: The Louis Vuitton AEROGRAM Collection

Louis Vuitton revisits iconic leather styles such as Messenger and Keepall bags, as well as other urban essentials, distilling their essence and taking them to a new level of sophistication and elegance.

As an embodiment of Louis Vuitton’s signature Art of Travel, the tradition of the Aerogram is intertwined with the history of aviation itself. The new leather colorful line echoes the emblems of this tradition while conveying a vision of travel that is as contemporary as ever.

The Style Album of Manu Rios

He has been our forever crush since day 01.

We first met him in the Netflix series ELITE but he managed to be the favourite fashion boy of the biggest Fashion Houses.

Manu Rios knows how to serve the hottest looks and his Instagram account is always on fire.

That is only of the reasons we went back to Manu’s Instagram and we chose some of our favourite looks he did during fashion weeks.

A lot of Prada, Valentino, ETRO and more, are only some of the Fashion Houses styled and combined in the style album below:

Big applause to his stylist and grooming team as well for looking after him so well.

images from MANU RIOS’ Instagram account

WE LOVE Tom Daley's first knitwear collection

Olympic gold medallist, diver and television personality Tom Daley launched his own unisex knitwear collection, just before Christmas and we love every single piece of it.

Visit bytomdaley.com and choose your favourites for yourself and unique Christmas presents.

LGBT British Awards: Melanie C wins Celebrity Ally Award

Melanie C triumphed on Friday night as she led the celebrity winner at the British LGBT Awards at The Brewery in London.

Hosted by TV presenter Gok Wan, 46, and Ru Paul's Drag Race UK winner, Lawrence Chaney, 24, the event celebrated leading LGBT+ activists, allies and celebrity figures who have worked to advance the rights of LGBT+ people during the past 12 months.

Our very own Spice Girl won the Celebrity Ally award. Having worked closely with drag collective Sink the Pink, the singer has been vocal about what a privilege it is to spend time in queer, trans and non-binary spaces.

The pop icon beat off competition from the likes of Michelle Visage, 52, and popular host Dermot O'Leary, 48, to take home the trophy.

source: dailymail.co.uk

**The LGBT community proved their love to her last year by taking her latest album ‘Melanie C ‘at number eight on the UK Albums Chart on its first day of release ( the album has been released from her own independent Record label Red Girl Media).

WE LOVE the Alan Crocetti x Jean Paul Gaultier collaboration

Jean Paul Gaultier invited five renowned designers to reinterpret the brand’s most iconic designs for Spring/Summer 2021 collection titled “Les Marins”.

One of the designers is Alan Crocetti, who was in charge to create beautiful accessories that expressed the essence of the Sailor and Gaultier’s universe.

The campaign features models Nacho Penin and Luis wearing the beautiful and jaw-dropping pieces, shot by Gorka Postigo and styled by Nono Vázquez.

Our favourite men's sneakers for Spring Summer 2021

What are the most fashionable pairs of sneakers for spring-summer 2021? Which collaboration has become viral on social media?

Below you can check out our favourite sneakers to invest in this season:

Converse x Kim Jones sneakers

Louis Vuitton LV Trainer "Upcycling" sneakers

Dolce & Gabbana Daymaster Multi-Colour Sneakers

Kim Jones x Nike Air Max 95 sneakers

Maison Margiela x Reebok sneakers

Dolce & Gabbana Daymaster Hand-Painted Sneakers

Men's XXL trousers: The ultimate pants trend of 2021 as worn by Richard Biedul

Spring has just arrived and we noted down the ultimate pants trend for the season.

From Armani to Dries Van Noten SS21 shows, it’s obvious that the men’s trousers silhouette has changed. The new tailoring proposes super wide trousers and XXL form.

The new, chic version of trousers offers more comfort and freedom and you can find them on tailoring, denim or even linen stories.

Checking out the Spring-Summer 2021 shows ( even the latest AW21-22 as well), you will see that the XXL pants trend came back to stay and Richard Biedul is definitely the ideal one to show you more.

Male model and influencer Richard Biedul is one of the most recognisable faces in men's fashion and one of our favourites here at REY Magazine. He has worn the trend a few seasons ago and he was from the very first celebrities to inspire us with his ‘XXL pants’ style.

Check some of his signature looks below to get inspired for your outfits.

Do it like Richard:

  • Pair your XXL pants with a classic blazer and a pair of moccasins.

  • Prefer to combine monochrome or more neutral colours for stronger outfits.

  • If you choose denim, tuck-in your T-shirt for more 70s inspired look.