WE LOVE David Gandy's New Wellwear Campaign

Founded in 2021, David Gandy Wellwear is the supermodel’s own lifestyle brand, combining fashion, function, and wellness in elevated everyday essentials.

David Gandy, a name synonymous with timeless style, returns with a new essential from his lifestyle brand, David Gandy Wellwear. The Ultimate Trunk is a masterclass in understated luxury—crafted with a premium cotton-modal-elastane blend and enhanced by Wellwear Breathe technology, offering antibacterial, breathable, and odour-resistant comfort from day to night.

Reuniting with longtime collaborator Mariano Vivanco, the launch campaign captures Gandy through a softer, more intimate lens. Known for their iconic past work, the duo delivers imagery that’s effortless yet powerful, refined yet raw.

Stripped of bold logos and gimmicks, the Ultimate Trunk puts fit and feel first. It’s a reminder that confidence begins with the base layer—and Gandy knows better than most what makes a perfect pair.

WE LOVE the 'Mr. Gray' Campaign by PUMP!

With the introduction of Mr. Gray, PUMP! expands its repertoire of timeless essentials. The concept is refreshingly straightforward—classic silhouettes, executed with precision. The collection comprises four staple cuts: brief, boxer, jock, and thong, each rendered in a singular, meticulously chosen shade of gray.

This particular gray speaks volumes in its subtlety. Quietly confident and endlessly versatile, it carries a distinct presence. Anchored by a sleek, polished waistband, the design feels deliberate and enduring—untethered from trends, built to last.

Mr. Gray doesn’t aim to reinvent; instead, it draws strength from permanence. It channels a stripped-down confidence—the kind that doesn’t clamor for attention but effortlessly commands it. Here, understatement is the statement.

BRAND ALERT: Prisma presents “Of Void and Chrome” Campaign

PRISMA presents the “Of Void & Chrome” underwear campaign of EREVOS collection. Consisted of three capsule underwear collections, the EREVOS, Iconic Grey and Blink, all follow the grayscale colour palette with minimal design and the brand’s distinctive geometric prints.

In the heat of a summer night, he lies in his bed, dripping in sweat, turning restlessly beneath his silver sheets. Sleep is elusive, slipping away as he wakes suddenly, gasping softly. He reaches for a glass of water, the coolness briefly soothing, but as he lowers it, his fingertips catch the light—shimmering with a strange, silver sheen. He watches, almost detached, as the silver spreads up his entire body turning his skin smooth chrome. Reality is now blurred. Is it a lucid dream? Everything feels distorted! The room is now an endless void of white and silver. He is slowly becoming one with them. He leaves the glass back on the table. He is calm and gets back in bed. Something feels different than before. He now knows, he’s made of void and chrome!

Discover the “Of Void and Chrome” Underwear Campaign on PRISMA online.

WE LOVE Christos Katsavochristos in the new Dsquared2 underwear campaign

The Fashion Duo Dsquared unveiled their summer underwear campaign and we can’t stop watching it!

Starring our always loved one, Christos Katsavochristos at his best. Agency is VN Models.

The project shot by Christian Oita is led by three key ingredients:

Aesthetics. Confidence. Playfulness.

The latest styles and designs featured in the new campaign are the quintessential representation of the #D2Underwear – a luxurious fit with an extra cheeky attitude.




Editor's pick: The Modus Vivendi Swimwear Collection 2018

We are in the middle of summer and the swimwear season is already on its best!

Modus Vivendi has launched the Basics Line from the Swimwear Collection 2018 and it became our number one choice for this summer. The collection is inspired by minimalism with clean, uncomplicated and monochromatic lines perfect for any occasion.

The Basics line is made from a fast drying, high quality material and features a wide covered waistband. This design features classic styles with a discreet Modus Vivendi logo.

Discover the collection on Modus Vivendi online and choose your favourite. Available in white, black, khaki, red and blue, this classy swimwear will be part of your basic summer kit.