Jonathan Bailey Fronts Giorgio Armani Beauty's Bold New Campaign 'I Will'

British actor Jonathan Bailey steps into a new chapter as the face of Giorgio Armani Beauty's latest men's fragrance, I Will. Directed by acclaimed filmmaker Todd Field, the campaign follows Bailey through a cinematic journey of ambition, self-belief and transformation, reflecting the fragrance's message that success is driven by determination rather than chance.

The launch marks a significant moment for the Italian house, introducing its first new masculine fragrance line in more than two decades. Developed under the creative vision of the late Giorgio Armani, I Will celebrates confidence, authenticity and perseverance—values that have long defined the Armani legacy.

Already a familiar face within the Armani universe, Bailey brings effortless sophistication to the campaign, reinforcing the brand's timeless approach to modern masculinity. The result is a visually striking story that blends cinematic storytelling with refined elegance, positioning I Will as one of the year's most anticipated fragrance launches.

Hudson Williams Makes His Beauty Debut with SKIN1004

Canadian actor Hudson Williams has officially joined Korean skincare brand SKIN1004 as its newest global ambassador, turning an authentic love for the brand into a full-circle partnership. Known for his meticulous skincare routine and naturally radiant complexion, Williams has become an unexpected beauty icon, making him a natural fit for one of K-beauty's fastest-growing names.

The campaign embraces SKIN1004's minimalist philosophy, pairing clean visuals with the brand's signature focus on Centella Asiatica-powered skincare. Shot in Seoul, the imagery highlights Williams' effortless charm while reinforcing the idea that healthy skin begins with simplicity, consistency, and effective formulas.

For Williams, the collaboration feels especially genuine. Long before signing with the brand, he openly shared several SKIN1004 products as staples in his personal skincare routine, helping introduce the label to a broader international audience. That authenticity now takes center stage in a campaign that celebrates modern masculinity, self-care, and the growing global influence of Korean beauty

Tom Ford Introduces Tobacco Chocolat to the Private Blend Collection

Tom Ford Beauty has unveiled Tobacco Chocolat, the latest addition to its prestigious Private Blend fragrance collection. The new scent explores the rich intersection of smoky tobacco and luxurious dark chocolate, creating a sophisticated amber gourmand designed for those who appreciate bold, indulgent compositions.

At the heart of the fragrance is an exclusive Cocoa Smoke Accord, developed by blending slowly roasted tobacco leaves with pure dark chocolate through a specialised co-distillation process. Bright orange essence introduces a fresh citrus lift, while Akigalawood adds depth with its spicy, woody character.

The fragrance continues to unfold with an opulent trio of chocolate-inspired notes, combining cocoa smoke, rich dark chocolate, and creamy cocoa butter to create an irresistibly smooth centre. Tobacco leaf absolute reinforces the scent's signature warmth, complemented by earthy patchouli and the modern amber character of Ambrofix. A finish of Peruvian balsam brings soft balsamic richness with delicate vanilla undertones, leaving a refined and long-lasting trail.

Tom Ford Tobacco Chocolat is now available through the official Tom Ford Beauty online boutique at tomfordbeauty.com, as well as selected luxury retailers and department stores worldwide.

Bottega Veneta Introduces Alta Fragrance Collection

Bottega Veneta introduces Alta, a new fragrance collection composed of ten Eau de Parfum expressions. Each scent is composed of a unique Intrecciato duo, weaving together an ingredient from Italy with one carefully selected from across the globe.

Built around the concept of the “Intrecciato duo,” the collection pairs ingredients from Italy with notes sourced from around the world, creating unexpected contrasts between freshness and warmth. Highlights include Ricordami (stracciatella ice cream and oakwood), Always Now (Italian basil and Madagascan vetiver), Montebello (blood orange and neroli), Balliamo (white fig and cedarwood), Bare Morning (talco accord and sandalwood), Slow Rise (late-summer rose and clary sage), Moment After (Italian leather and vanilla), Night Sounds (saffron and benzoin), Velvet Steps (plum accord and labdanum), and Crepuscolo (Fior di Sale and oud), each reflecting Bottega Veneta's vision of craftsmanship, contrast, and sensory storytelling.

LOEWE Perfumes Introduce the NEW Aire Sutileza Elixir

LOEWE Aire Sutileza Elixir Eau de Parfum reinterprets the original LOEWE Aire Sutileza fragrance with a higher, more resonant concentration of essential oils.Floral, fruity and musky, with notes of pear, bergamot and lemon unfolding to reveal orange flower, jasmine sambac and magnolia, the LOEWE Aire Sutileza Elixir Eau de Parfum is underlined by vetiver, sandalwood and musks, and enriched by the raw and authentic aspects of the LOEWE Accord.

This is an exclusive note created by our perfumer, and is based on the complex, resinous scent of the Spanish Rockrose wildflower –LOEWE’s fragrant DNA.
The entire LOEWE Aire family is inspired by the pure and fresh air all around us, uplifting, elemental and life-giving. It captures a sense of freedom, resilience and vitality.LOEWE Aire Sutileza Elixir comes in the house’s signature block-shaped glass flask in a gradient of leaf green, echoing the tone of the original fragrance. The flask is topped with a tactile wooden cap.

March's Favourite: Burberry Hero Elixir de Parfum

Burberry expands its fragrance universe with Burberry Hero Elixir de Parfum, a new chapter in the Hero line. The scent explores a more layered vision of masculinity, balancing strength with vulnerability and presenting courage as something quieter and more introspective.

Created by master perfumer Aurélien Guichard, the composition revisits the signature structure of the original Hero fragrance. At its core remains the trio of cedarwood notes, now reinterpreted through a deeper and more sensual lens. Amber and smoky undertones are amplified by a dark leather accord, giving the fragrance a richer, more intense woody character.

October's Favourite: Zadig & Voltaire – This Is Him! Burning Love

As October’s crisp evenings settle in, Zadig & Voltaire have captured the elusive spirit of lingering summer nights—and transformed it into a fragrance that defies the changing season. Created by renowned perfumer Nathalie Lorson, the French brand’s latest masculine scent, This Is Him! Burning Love, evokes the intoxicating magic of those electric nights when the sunset fades but the energy burns long after.

This fragrance is a sensuous journey through time, a nostalgic ode to moments when warmth meets mystery. Opening with a rich, warming rum accord, it quickly unfolds into a vibrant explosion of zesty orange and grapefruit—an invigorating contrast to the cooling air of October. At its heart lies a sumptuous vanilla infusion, adding a velvety softness that draws you in, while deep amberwood and earthy patchouli trail behind, leaving a smoky, sensual imprint reminiscent of fireside gatherings and whispered secrets.

More than just a scent, This Is Him! Burning Love is an invitation to hold onto the last embers of summer’s passion even as the nights grow longer and the leaves turn. One spritz is enough to transport you to that perfect balance of warmth and intrigue—where the summer heat melts into autumn’s embrace, and the music plays on beneath a velvet sky.

Balenciaga Reimagines Perfumery with a Bold New Fragrance Collection

More than seventy-five years after introducing its inaugural scent, Le Dix, Balenciaga returns to the world of fragrance with a striking new vision. The house has just unveiled a collection of ten perfumes—each a study in contrast, tension, and transformation. This launch isn't just a revival; it's a reinvention.

Moving beyond the conventions of traditional perfumery, the new collection captures the disruptive spirit of Balenciaga, channeling the house’s radical aesthetic into scent. Here, fragrance becomes form—sculptural, precise, and unapologetically modern.

At the heart of the collection lies a tribute to Cristóbal Balenciaga, the Spanish couturier whose mastery of cut and silhouette reshaped fashion. These fragrances are steeped in the olfactive codes he established, yet reinterpreted through a contemporary lens. They speak to the brand’s rich heritage while carving out space for a bold, forward-facing narrative.

This isn't just about perfume—it’s about identity. Each fragrance serves as a sensorial expression of Balenciaga’s DNA, where artistry, structure, and emotion intersect. It's a collection that blurs boundaries between past and present, memory and reinvention, scent and self.


FRATERNAL

REY presents the JDO academy collaboration project with photographer Armando Branco.

Make Up by JDO Muah Students supervised by Juliette den Ouden.

Assisted by Justine Dobbe.

starring models from FIC Model Mgmt.

Robert by Justine

Stijn & Espen by Karen

Camiel & Javier by Kianna

Sanjay & Job by Letty

Koen & Dayron by Merkeb

Pedro & Lukk by Oussima

Tom Holland for Prada Paradigme Fragance Campaign

Tom Holland Fronts Prada Paradigme: A New Expression of Modern Masculinity

In Prada's latest fragrance campaign, Paradigme, actor Tom Holland embodies a quiet confidence that mirrors the scent itself — refined, grounded, and refreshingly understated. Paradigme reflects a modern shift in masculinity, where presence is valued over projection and grooming becomes an act of self-care rather than performance.

The fragrance opens with a bright note of Calabrian bergamot, while a heart of bourbon geranium introduces a crisp, herbaceous green that disrupts conventional woody structures. Anchored by an ambery woody base, Paradigme achieves a sophisticated duality — where verdant freshness tempers warmth and tradition meets subtle rebellion.

This duality is echoed in the bottle design. Prada’s iconic inverted triangle is reimagined in a gradient lacquer that fades from black to green, visually articulating the tension between structure and fluidity.

With Holland as its face, Prada Paradigme positions itself as fragrance-as-accessory — an invisible signature for those who seek depth without dominance. It’s a statement of modern elegance: noteworthy, never overbearing.

EUCALYPTUS 20 is Le Labo’s Newest Fragrance

EUCALYPTUS 20 is Le Labo’s newest genderless fragrance.

It’s inspired by the idea of getting lost to find your way, a concept that celebrates the beauty of wandering and the unexpected discoveries that come with it.

The scent captures the feeling of a vast, remote desert—endless red sand under an endless sky, where a single eucalyptus tree stands like a mirage. Eucalyptus becomes a place of rest, a quiet spot where life gathers under its silver leaves. EUCALYPTUS 20 mixes the crispness of eucalyptus and cedarwood with the warmth of labdanum’s leathery notes, all resting on a base of musk and incense.

Black Lacquer: Tom Ford Launches New Fragrance for SS25 Runway Show

Tom Ford is going to unveil its latest masterpieve during the Spring Summer 2025 fashion show.

The fragrance shines with two exclusive innovations in modern perfumery: an incandescent black lacquer accord that captures a smoky, dimensional opulence, and a Makassar ebony wood note that evokes aspects of leather and birch. Beneath the glossy surface blooms the irrepressible mystery of a dark peony accord.

Check out Black Lacquer on Tom Ford online.

Acne Studios Frederic Malle: Acne Studios Launches Its First Fragrance

Acne Studios and Editions de Parfums Frédéric Malle meet at the intersection of fashion, perfumery and art.

Frédéric Malle and Jonny Johansson, founder and creative director of Acne Studios, have always chosen to explore alternative paths, with a multidisciplinary vision of their art, and a commitment to absolute creative freedom. This common approach has given rise to a unique collaboration: Acne Studios par Frédéric Malle, a new perfume, launching soon.

Acne Studios by Frederic Malle is a Floral Aldehyde fragrance is unisex.

Acne Studios par Frederc Malle will be available in different formats, 50ml and 100ml, from 17 April in the respective boutiques.

JDO x REY: PORTRAITS

REY presents the JDO academy collaboration project with photographer Armando Branco.

Beauty story styled by Carlos Alegria @ Label ARE VALO

Make Up by JDO Muah Students supervised by Juliette den Ouden.

starring models from FIC Model Mgmt.

Model Calvin by Joy

Model Joost by Zahira

Model Jorian by Colinda

Model Lenny by Chantal

Model Pedro by Esmée

Model Stijn by Priscilla

Model Rowan by Anouk

Model Vince by Lars

Model Yo Han by Angelique

February's Favourite: BLACK OPIUM LE PARFUM

Our Grooming Editor Christos Theophanous takes over once again and he promotes his favourite pick of the month, the new version of BLACK OPIUM by YSL Beauty.

Le Parfum takes Black Opium’s original floral gourmand scent and shines a spotlight on vanilla, it’s most precious facet. The iconic coffee accord has been twisted with an exceptional blend of four vanilla notes, each different yet complimentary. Ranging from the most delectable aromas to sensual woodyotes, the diverse quartet of vanilla ingredients combines to create an unexpected smoothness, with uncompromising intensity. Bound to an exhilarating dark-coffee accord, and bright white florals, this new take on the classic Black Opium signature exudes a wildly powerful sensuality, equal parts bold and exquisite. An ultra-intense scent for those seeking the ultimate day-to-night olfaction.

Unlike any other Black Opium bottle, this over-black jewel shines from cap to toe with a reflective gloss: like an expertly cut gem, chiselled from a precious dark stone. At its centre is a dazzling heart of glitter, emblematic of the vivid fragrance found within.

Photographed by Dimitrios Kleanthous.

kust. and Lovem to launch an innovative men’s skincare range

This winter men’s underwear brand kust. and Lovem are collaborating on a four-phase sustainable self-care routine that will aim to transform the traditional approach to men’s health & beauty.

Their mission is aim to transform the direction of men’s skincare and will be a four-phase regimen to suit all skin tones and all sorts of daily pursuits that may cause stress to the skin.

Discover more on kust. online.

ØRNSTRUP

Because boys love to wear make up too.

featuring YSL Beauty

Photographed by Christos Kavvouris

Grooming Christos Theophanous

starring Andreas Kvist Ørnstrup from X-Ray Models


NIGHT REBOOT SERUM

A RESURFACING BI-PHASE SERUM THAT GENTLY EXFOLIATES, REFINES, AND MOISTURIZES.

TOP SECRETS LIP PERFECTOR

PERFECTING LIP BALM TO PROTECT, PRIME AND NOURISH

LE VESTIAIRE DES PARFUMS - TUXEDO

UNISEX, ICONIC PARFUM COLLECTION.

TOUCHE ÉCLAT ALL-OVER BRIGHTENING PEN

THE ORIGINAL FACE HIGHLIGHTER AND #1 ESSENTIAL FOR YOUR MAKEUP BAG

THÉ MATCHA 26: Discover the latest Perfume from Le Labo

Welcoming the transitioning seasons with open arms, Le Labo presents its latest fragrance, THÉ MATCHA 26. The new scent, by the NY-based perfumer, embodies all of fall’s comforts, with one whiff ensured to blow away the seasonal spell of melancholy.

The introverted and deep by nature perfume, according to the brand, is made up of a matcha tea base scent, infused with notes of creamy fig, grassy vetiver, cedar wood, nutty sesame and a snap of bitter orange. Aimed to bring a sort of inward grounding that takes us out to the crunchy amber leaves, Le Labo celebrate the moments of soulful beauty that come with a spritz of THÉ MATCHA 26.

Discover everything about THÉ MATCHA 26 on Le Labo online.

July's Favourite: LOEWE Paula’s Ibiza Eau de Toilette for men and women

Jonathan Anderson presents the LOEWE short-film ‘Summer Daze’, an ode to freedom, youth and beauty.

A dreamlike picture that revolves around three young friends embarking on a Summer adventure in which they escape from everyday life in search of a sanctuary by the sea.

Filmed by Manson at Playa de la Casería in Cádiz, southern Spain

Starring Simone Ashley, Aron Piper and Fernando Lindez


LOEWE Paula’s Ibiza Eau de Toilette for men and women.

Our Favourite Men Perfumes For Christmas Gifts

We are just 6 days away from Christmas and I am sure many of you are still looking for Christmas gifts as you want to get the best for your loved ones.

One way or another, we will celebrate Christmas so at least let’s make our gifts more special. Below you you can check our overview of 5 unique perfumes to offer for Christmas .

Dolce & Gabbana Le King Eau de parfum

MUSK Eau de parfum by Etro Milano

The Lion of Chanel

Maison Margiela Replica Jazz Club Eau de Toilette

Angels'Share by Kilian