March's Favourite: Burberry Hero Elixir de Parfum
Burberry expands its fragrance universe with Burberry Hero Elixir de Parfum, a new chapter in the Hero line. The scent explores a more layered vision of masculinity, balancing strength with vulnerability and presenting courage as something quieter and more introspective.
Created by master perfumer Aurélien Guichard, the composition revisits the signature structure of the original Hero fragrance. At its core remains the trio of cedarwood notes, now reinterpreted through a deeper and more sensual lens. Amber and smoky undertones are amplified by a dark leather accord, giving the fragrance a richer, more intense woody character.
October's Favourite: Zadig & Voltaire – This Is Him! Burning Love
As October’s crisp evenings settle in, Zadig & Voltaire have captured the elusive spirit of lingering summer nights—and transformed it into a fragrance that defies the changing season. Created by renowned perfumer Nathalie Lorson, the French brand’s latest masculine scent, This Is Him! Burning Love, evokes the intoxicating magic of those electric nights when the sunset fades but the energy burns long after.
This fragrance is a sensuous journey through time, a nostalgic ode to moments when warmth meets mystery. Opening with a rich, warming rum accord, it quickly unfolds into a vibrant explosion of zesty orange and grapefruit—an invigorating contrast to the cooling air of October. At its heart lies a sumptuous vanilla infusion, adding a velvety softness that draws you in, while deep amberwood and earthy patchouli trail behind, leaving a smoky, sensual imprint reminiscent of fireside gatherings and whispered secrets.
More than just a scent, This Is Him! Burning Love is an invitation to hold onto the last embers of summer’s passion even as the nights grow longer and the leaves turn. One spritz is enough to transport you to that perfect balance of warmth and intrigue—where the summer heat melts into autumn’s embrace, and the music plays on beneath a velvet sky.
Balenciaga Reimagines Perfumery with a Bold New Fragrance Collection
More than seventy-five years after introducing its inaugural scent, Le Dix, Balenciaga returns to the world of fragrance with a striking new vision. The house has just unveiled a collection of ten perfumes—each a study in contrast, tension, and transformation. This launch isn't just a revival; it's a reinvention.
Moving beyond the conventions of traditional perfumery, the new collection captures the disruptive spirit of Balenciaga, channeling the house’s radical aesthetic into scent. Here, fragrance becomes form—sculptural, precise, and unapologetically modern.
At the heart of the collection lies a tribute to Cristóbal Balenciaga, the Spanish couturier whose mastery of cut and silhouette reshaped fashion. These fragrances are steeped in the olfactive codes he established, yet reinterpreted through a contemporary lens. They speak to the brand’s rich heritage while carving out space for a bold, forward-facing narrative.
This isn't just about perfume—it’s about identity. Each fragrance serves as a sensorial expression of Balenciaga’s DNA, where artistry, structure, and emotion intersect. It's a collection that blurs boundaries between past and present, memory and reinvention, scent and self.
FRATERNAL
REY presents the JDO academy collaboration project with photographer Armando Branco.
Make Up by JDO Muah Students supervised by Juliette den Ouden.
Assisted by Justine Dobbe.
starring models from FIC Model Mgmt.
Robert by Justine
Stijn & Espen by Karen
Camiel & Javier by Kianna
Sanjay & Job by Letty
Koen & Dayron by Merkeb
Pedro & Lukk by Oussima
Tom Holland for Prada Paradigme Fragance Campaign
Tom Holland Fronts Prada Paradigme: A New Expression of Modern Masculinity
In Prada's latest fragrance campaign, Paradigme, actor Tom Holland embodies a quiet confidence that mirrors the scent itself — refined, grounded, and refreshingly understated. Paradigme reflects a modern shift in masculinity, where presence is valued over projection and grooming becomes an act of self-care rather than performance.
The fragrance opens with a bright note of Calabrian bergamot, while a heart of bourbon geranium introduces a crisp, herbaceous green that disrupts conventional woody structures. Anchored by an ambery woody base, Paradigme achieves a sophisticated duality — where verdant freshness tempers warmth and tradition meets subtle rebellion.
This duality is echoed in the bottle design. Prada’s iconic inverted triangle is reimagined in a gradient lacquer that fades from black to green, visually articulating the tension between structure and fluidity.
With Holland as its face, Prada Paradigme positions itself as fragrance-as-accessory — an invisible signature for those who seek depth without dominance. It’s a statement of modern elegance: noteworthy, never overbearing.
EUCALYPTUS 20 is Le Labo’s Newest Fragrance
EUCALYPTUS 20 is Le Labo’s newest genderless fragrance.
It’s inspired by the idea of getting lost to find your way, a concept that celebrates the beauty of wandering and the unexpected discoveries that come with it.
The scent captures the feeling of a vast, remote desert—endless red sand under an endless sky, where a single eucalyptus tree stands like a mirage. Eucalyptus becomes a place of rest, a quiet spot where life gathers under its silver leaves. EUCALYPTUS 20 mixes the crispness of eucalyptus and cedarwood with the warmth of labdanum’s leathery notes, all resting on a base of musk and incense.
Black Lacquer: Tom Ford Launches New Fragrance for SS25 Runway Show
Tom Ford is going to unveil its latest masterpieve during the Spring Summer 2025 fashion show.
The fragrance shines with two exclusive innovations in modern perfumery: an incandescent black lacquer accord that captures a smoky, dimensional opulence, and a Makassar ebony wood note that evokes aspects of leather and birch. Beneath the glossy surface blooms the irrepressible mystery of a dark peony accord.
Acne Studios Frederic Malle: Acne Studios Launches Its First Fragrance
Acne Studios and Editions de Parfums Frédéric Malle meet at the intersection of fashion, perfumery and art.
Frédéric Malle and Jonny Johansson, founder and creative director of Acne Studios, have always chosen to explore alternative paths, with a multidisciplinary vision of their art, and a commitment to absolute creative freedom. This common approach has given rise to a unique collaboration: Acne Studios par Frédéric Malle, a new perfume, launching soon.
Acne Studios by Frederic Malle is a Floral Aldehyde fragrance is unisex.
Acne Studios par Frederc Malle will be available in different formats, 50ml and 100ml, from 17 April in the respective boutiques.
JDO x REY: PORTRAITS
REY presents the JDO academy collaboration project with photographer Armando Branco.
Beauty story styled by Carlos Alegria @ Label ARE VALO
Make Up by JDO Muah Students supervised by Juliette den Ouden.
starring models from FIC Model Mgmt.
Model Calvin by Joy
Model Joost by Zahira
Model Jorian by Colinda
Model Lenny by Chantal
Model Pedro by Esmée
Model Stijn by Priscilla
Model Rowan by Anouk
Model Vince by Lars
Model Yo Han by Angelique
February's Favourite: BLACK OPIUM LE PARFUM
Our Grooming Editor Christos Theophanous takes over once again and he promotes his favourite pick of the month, the new version of BLACK OPIUM by YSL Beauty.
Le Parfum takes Black Opium’s original floral gourmand scent and shines a spotlight on vanilla, it’s most precious facet. The iconic coffee accord has been twisted with an exceptional blend of four vanilla notes, each different yet complimentary. Ranging from the most delectable aromas to sensual woodyotes, the diverse quartet of vanilla ingredients combines to create an unexpected smoothness, with uncompromising intensity. Bound to an exhilarating dark-coffee accord, and bright white florals, this new take on the classic Black Opium signature exudes a wildly powerful sensuality, equal parts bold and exquisite. An ultra-intense scent for those seeking the ultimate day-to-night olfaction.
Unlike any other Black Opium bottle, this over-black jewel shines from cap to toe with a reflective gloss: like an expertly cut gem, chiselled from a precious dark stone. At its centre is a dazzling heart of glitter, emblematic of the vivid fragrance found within.
Photographed by Dimitrios Kleanthous.
kust. and Lovem to launch an innovative men’s skincare range
This winter men’s underwear brand kust. and Lovem are collaborating on a four-phase sustainable self-care routine that will aim to transform the traditional approach to men’s health & beauty.
Their mission is aim to transform the direction of men’s skincare and will be a four-phase regimen to suit all skin tones and all sorts of daily pursuits that may cause stress to the skin.
ØRNSTRUP
Because boys love to wear make up too.
featuring YSL Beauty
Photographed by Christos Kavvouris
Grooming Christos Theophanous
starring Andreas Kvist Ørnstrup from X-Ray Models
NIGHT REBOOT SERUM
A RESURFACING BI-PHASE SERUM THAT GENTLY EXFOLIATES, REFINES, AND MOISTURIZES.
TOP SECRETS LIP PERFECTOR
PERFECTING LIP BALM TO PROTECT, PRIME AND NOURISH
LE VESTIAIRE DES PARFUMS - TUXEDO
UNISEX, ICONIC PARFUM COLLECTION.
TOUCHE ÉCLAT ALL-OVER BRIGHTENING PEN
THE ORIGINAL FACE HIGHLIGHTER AND #1 ESSENTIAL FOR YOUR MAKEUP BAG
THÉ MATCHA 26: Discover the latest Perfume from Le Labo
Welcoming the transitioning seasons with open arms, Le Labo presents its latest fragrance, THÉ MATCHA 26. The new scent, by the NY-based perfumer, embodies all of fall’s comforts, with one whiff ensured to blow away the seasonal spell of melancholy.
The introverted and deep by nature perfume, according to the brand, is made up of a matcha tea base scent, infused with notes of creamy fig, grassy vetiver, cedar wood, nutty sesame and a snap of bitter orange. Aimed to bring a sort of inward grounding that takes us out to the crunchy amber leaves, Le Labo celebrate the moments of soulful beauty that come with a spritz of THÉ MATCHA 26.
Discover everything about THÉ MATCHA 26 on Le Labo online.
July's Favourite: LOEWE Paula’s Ibiza Eau de Toilette for men and women
Jonathan Anderson presents the LOEWE short-film ‘Summer Daze’, an ode to freedom, youth and beauty.
A dreamlike picture that revolves around three young friends embarking on a Summer adventure in which they escape from everyday life in search of a sanctuary by the sea.
Filmed by Manson at Playa de la Casería in Cádiz, southern Spain
Starring Simone Ashley, Aron Piper and Fernando Lindez
LOEWE Paula’s Ibiza Eau de Toilette for men and women.
Our Favourite Men Perfumes For Christmas Gifts
We are just 6 days away from Christmas and I am sure many of you are still looking for Christmas gifts as you want to get the best for your loved ones.
One way or another, we will celebrate Christmas so at least let’s make our gifts more special. Below you you can check our overview of 5 unique perfumes to offer for Christmas .
Dolce & Gabbana Le King Eau de parfum
MUSK Eau de parfum by Etro Milano
The Lion of Chanel
Maison Margiela Replica Jazz Club Eau de Toilette
Angels'Share by Kilian
G.U.Y
Because boys love to wear make up too.
featuring YSL Beauty
Photographed by Matthew Alatsatianos
Grooming: Christos Theophanous
starring Spiros @ The Legion MGT
BOY DEL REY
Because boys love to wear make up too.
featuring YSL Beauty
Photographed by Dimitrios Kleanthous
Grooming: Christos Theophanous
starring Menelaos @ X-RAY Models
OR ROUGE CRÈME
YSL’s newly renovated Or Rouge Crème, now with a higher concentration of Saffron Flower pistils, envelops the skin in a light and soft formula, while helping to correct visible signs of ageing.
ROUGE PUR COUTURE THE SLIM LIPSTICK
YSL’s first leather matte finish lipstick with a unique square bullet for ultimate precision.
This lipstick combines intense highly-pigmented colour with full coverage to deliver a long-lasting matte finish. The innovative square bullet allows for easy application, with its tips helping to effortlessly shape the lip without the need for an additional lip liner. Precise, signature, couture.
TOP SECRETS INSTANT MOISTURE GLOW
INSTANT MOISTURE GLOW, a take anywhere, ultra-lightweight blur perfecting moisturiser bursting with hydration for up to 72 hours. Fast lifestyle, late night…YSL Beauty knows that every woman needs to start with a perfect base to integrate seamlessly with the demands of her daily schedule.
YSL’s Top Secret: an innovative skincare range for make-up lovers that offers multitasking products for your complexion..
TOUCHE ÉCLAT ALL-IN-ONE GLOW FOUNDATION
A hydrating foundation with a buildable, natural looking, light coverage. Includes SPF 23 / PA +++
YSL’s Touche Éclat All-In-One Glow Foundation is perfect for those wanting a natural-looking flawless, dewy glow. The hydrating formula covers imperfections and gives the skin a long lasting fresh feeling. Buildable, natural-looking coverage for a flawless finish.
KAJAL COUTURE 3 in 1
This crayon-like eye pencil delivers intense color and versatility
One of the most commonly used beauty products from the region is of course, kohl. This secret beauty must-have that dates back to ancient times, has now been recreated by Yves Saint Laurent. Their latest Couture Kajal, is a multi-tasking, a 3-in-1 kohl, liner and shadow.
May's Favourite: ACQUA DI GIÒ PROFONDO by Giorgio Armani
. Giorgio Armani introduces its latest fragrance with the marine-influenced, Acqua di Gio Profondo. The popular Acqua di Gio line is reimagined to embrace values of freedom, sensoriality and nature.
A longtime face of Giorgio Armani menswear, model Aleksandar Rusić fronts the Giorgio Armani Acqua di Gio Profondo campaign.
Juxtaposing natural masculinity with the call of the sea, Giorgio Armani Acqua di Gio Profondo includes top notes of aquozone, Brazilian green mandarin, and bergamot. Meanwhile, middle notes of rosemary, cypress, lavender, and lentisk absolute complement a base of mineral amber, musk, and Guatemalan patchouli.
YSL Beauty: Every day Make-up for Men
Make-up for men is going mainstream with subtle products designed to enhance your best features and hide spots and general knackeredness. Some years ago make up for men was another one taboo, but not anymore. Debate what it means for masculinity if you like because we’re not going to…
We don’t think it’s really a revolution, or feminisation gone berserk. It’s just an option – one you can take or leave as you see fit to fine-tune your appearance.
Because , men get black spots before a date or dark circles after a long night working or clubbing.
Our beauty editor and Greece’s YSL beauty expert Christos Theophanous has some of the easiest YSL products to use, even if it wil be for every day use and for different occasions every time:
TOUCHE ÉCLAT FOUNDATION
WHAT IT IS
The magic light of Touche Éclat in the 1st radiance awakening foundation by YSL Beauty. More fatigue-defying and better flawless coverage than ever.
WHAT IT DOES
Enriched with the stimulating power of Ruscus Extract, the anti-fatigue formula energizes skin by stimulating micro-circulation and targeting dullness to instantly improve skin brightness and luminosity. Vitamin E protects against free radicals. Formulated with SPF 22 to provide sun protection, it leaves a weightless finish while offering eight hours of a refreshed, radiant look.
ALL HOURS FOUNDATION
WHAT IT IS
A 24-Hour, natural matte foundation with buildable medium-to-full-coverage that instantly blurs pores and fines lines, for uninterrupted flawless wear that looks just-applied all day. All Hours Foundation is now available in 33 shades to strike the right balance of undertones. It is made in France with the finest pigments and ingredients that respect and care for the skin and provide the perfect natural matte finish – not too matte and never shiny, so you look naturally flawless. All Hours is oil free, non comedogenic and dermatologist tested.
WHAT IT DOES
All Hours 24-Hour advanced formula won’t cake, dry, flake or fade. The transfer-proof, oil-free and non-pore clogging formula comes in 33 shades. Flexible pigments and skin-loving ingredients provide flawless coverage that stands up to makeup meltdowns. The weightless texture leaves skin feeling fresh and comfortable all day, like you have nothing on. Instantly blurs and erases imperfections, pores and unevenness thanks to the highest concentration of ultra-fine, oil absorbing pigments that cover and smooth perfectly yet resist sweat and humidity. No touch ups required. The formula is infused with a black tea anti-oxidant complex for additional skin care that combats the signs of dullness and fatigue, while protecting skin from pollution.
DESSIN DU REGARD WATERPROOF EYELINER PENCIL
WHAT IT IS
A bold waterproof eyeliner that creates precise liner looks.
WHAT IT DOES
Get lasting hold and intense color payoff with this eye pencil. Featuring high-impact colors, this smudge-proof liner offers a comfortable glide-on application and high-impact color that stays put for up to 12 hours.
Find out more on YSL Beauty online
Photography: Dimitrios Kleanthous
Grooming: Christos Theophanous
Model is Alexandros @ VN Models