Set in Los Angeles, the campaign’s scenes of life and love outside of social conformism embody the fragrances Gucci Guilty Pour Home and Gucci Guilty Pour Femme.

Starring JARED LETO and LANA DEL REY

Gucci Guilty Pour Homme

An Aromatic Fougère, the original Gucci Guilty Pour Homme eau de toilette enters a new chapter, embodying the free spirit of a new generation of scent lovers. Individual, yet fusing together naturally, the men's and women's perfumes embody a declaration of self-expression and fearlessness, conjured up by the statement #ForeverGuilty.

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Presenting #ForeverGuilty. Academy award-winning actor and musician Jared Leto is joined by multi-platinum singer songwriter Lana Del Rey in the new campaign by Glen Luchford. Featuring familiar American scenarios, filmed in Los Angeles, they play individuals who live and love outside of social conformism to embody the Gucci fragrances Gucci Guilty Pour Home and Gucci Guilty Pour Femme.

Discover the new Gucci Guilty Homme online