January's favourite: Gucci Guilty Fragance campaign

Set in Los Angeles, the campaign’s scenes of life and love outside of social conformism embody the fragrances Gucci Guilty Pour Home and Gucci Guilty Pour Femme.

Starring JARED LETO and LANA DEL REY

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Gucci Guilty Pour Homme

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An Aromatic Fougère, the original Gucci Guilty Pour Homme eau de toilette enters a new chapter, embodying the free spirit of a new generation of scent lovers. Individual, yet fusing together naturally, the men's and women's perfumes embody a declaration of self-expression and fearlessness, conjured up by the statement #ForeverGuilty.

Watch the campaign:

Presenting #ForeverGuilty. Academy award-winning actor and musician Jared Leto is joined by multi-platinum singer songwriter Lana Del Rey in the new campaign by Glen Luchford. Featuring familiar American scenarios, filmed in Los Angeles, they play individuals who live and love outside of social conformism to embody the Gucci fragrances Gucci Guilty Pour Home and Gucci Guilty Pour Femme.

Discover the new Gucci Guilty Homme online

October's favourite: Tom Ford Ombré Leather Fragance Campaign

A Texan at heart, Tom Ford returns to his roots with his latest campaign. The designer unveils his latest campaign for the new fragrance Tom Ford Ombré Leather.

Bull rider Bonner Bolton and model Linda Helena embrace a contemporary western style in the campaign clip. The pair appears before the lens of photographer Steven Klein.

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Setting the mood for the scent, the campaign is accompanied by the following: “Freedom comes from within, the desert heart of the west wrapped in leather. It moves forward, untethered, through the still air of wide-open space. Discover the new fragrance for men and women from Tom Ford.”

Bonner Bolton and Linda Helena star in the Tom Ford Ombré Leather fragrance campaign. Find out more about the campaign at The Fashionisto: http://thefash.co/mLuLhE

Off-White collaborates with Byredo to create your new favourite perfume

Elevator Music is the new fragrance collaboration from Off White x Byredo, first revealed on colette founder Sarah Andelman’s Instagram.

If the stripes on the bottle of the latest Byredo perfume look familiar, it won’t surprise you to learn that Byredo’s Ben Gorham collaborated with Off-White designer Virgil Abloh to create the Elevator Music capsule collection, including a fragrance, a hair mist and a hand cream with burnt amyris notes lifted by ambrette, bamboo and jasmine. Strong, graceful and perfect paired with Off-White denim or a t-shirt.

The scent: burnt amyris notes make up the strong base, with the trio of ambrette, bamboo and jasmine replicating the freshness of cotton. 

Available from April.

Source: vogue-hommes

Photo : Sarah Andelman