Ami Paris turns its Fall/Winter 2026 campaign into a personal portrait of the people who have shaped Alexandre Mattiussi’s world. Presented as a series of candid photographs, the campaign brings together familiar faces from the house’s runway, including Rebecca Leigh, Saskia De Brauw, George Anderson, Jia Jingwen, Dara Gueye, Mack Karpes, Elliot Belot and Mohamed Benhadda.

The collection reflects Ami’s signature balance of comfort and understated elegance, with protective layers and relaxed silhouettes in neutral, earthy tones, punctuated by natural shades and flashes of red.

Accessories add the finishing touch, from the burgundy crocodile-embossed Carrousel bag and Mirage sneakers to baseball caps embroidered with the simple message: Thank You for Being a Friend.

It is a campaign that feels less like a cast of models and more like a portrait of the Ami community itself.