Balmain has entered a new chapter with the appointment of Antonin Tron as its creative director, marking the end of Olivier Rousteing’s fifteen-year tenure at the French luxury house. The announcement signals a significant shift for the brand, which has long been defined by Rousteing’s bold, high-glamour aesthetic.

Tron, best known as the founder of the Paris-based label Atlein, brings a contrasting sensibility to Balmain. His approach emphasizes craftsmanship, movement, and material innovation over embellishment. Rooted in precision and emotional nuance, Tron’s design language suggests a more understated and tactile vision for the maison’s future.

Industry observers see the move as a pivotal moment for Balmain — one that could redefine the brand’s identity while expanding its creative reach under Tron’s direction.

After an 11-year run, Jonathan Anderson is leaving Loewe.

The house said on Monday it experienced “exceptional growth” under his direction and, according to chief executive officer Pascale Lepoivre, “has risen to new heights with international recognition”.

“While reflecting on the last 11 years, I have been lucky enough to be surrounded by people with the imagination, the skills, the tenacity and the resourcefulness to find a way to say ‘yes’ to all my wildly ambitious ideas,” Anderson said in a statement. ‘While my chapter draws to a close, Loewe’s story will continue for many years to come, and I will look on with pride, watching it continue to grow, the amazing Spanish brand I once called home.”

Sidney Toledano, adviser to LVMH chairman and CEO Bernard Arnault considers Anderson “to be amongst the very best”.

“What he has contributed to Loewe goes beyond creativity. He has built a rich and eclectic world with strong foundations in craft which will enable the house to thrive long after his departure,” Toledano said.

The announcement comes after Loewe’s co-ed presentation took place on 10 March. “If the Loewe show was sorely missed in Paris this season, the lasting impression of walking through this exhibition was of just how much fun Anderson has had,” wrote Vogue Runway’s Sarah Mower. Since the day before his presentation, Anderson has shared a number of retrospective posts on his personal Instagram account that many read as a goodbye to Loewe.

source: voguebusiness.com

Balmain Names Antonin Tron Creative Director

Jonathan Anderson exits Loewe