Balmain has entered a new chapter with the appointment of Antonin Tron as its creative director, marking the end of Olivier Rousteing’s fifteen-year tenure at the French luxury house. The announcement signals a significant shift for the brand, which has long been defined by Rousteing’s bold, high-glamour aesthetic.

Tron, best known as the founder of the Paris-based label Atlein, brings a contrasting sensibility to Balmain. His approach emphasizes craftsmanship, movement, and material innovation over embellishment. Rooted in precision and emotional nuance, Tron’s design language suggests a more understated and tactile vision for the maison’s future.

Industry observers see the move as a pivotal moment for Balmain — one that could redefine the brand’s identity while expanding its creative reach under Tron’s direction.

Hot topic personalities from the fashion and cinema world were invited to highlight the new project by Olivier Rousteing around the Balmain Cruise 2021collection, entitled Zoom.

Jon Kortajarena , Jorge Lopez , Nicholas Galitzine , Maluma and Rome Flynn photographed themselves dressed in the new Balmain clothes.

On the program, colorful silhouettes with very 90's pop accents, like a flowing color-block shirt or the signature double-breasted jacket infused with acid colors.

This is Balmain's first sustainable collection . While the designer offers a selection of t-shirts, polo shirts and sweatshirts made from organic cotton certified by Ecocert, he has also made every effort to reduce the carbon footprint for the production of clothing.

source: vogue hommes

Balmain Names Antonin Tron Creative Director

Jon Kortajarena , Jorge Lopez , Maluma and more in Balmain's latest project