Canadian actor Hudson Williams has officially joined Korean skincare brand SKIN1004 as its newest global ambassador, turning an authentic love for the brand into a full-circle partnership. Known for his meticulous skincare routine and naturally radiant complexion, Williams has become an unexpected beauty icon, making him a natural fit for one of K-beauty's fastest-growing names.

The campaign embraces SKIN1004's minimalist philosophy, pairing clean visuals with the brand's signature focus on Centella Asiatica-powered skincare. Shot in Seoul, the imagery highlights Williams' effortless charm while reinforcing the idea that healthy skin begins with simplicity, consistency, and effective formulas.

For Williams, the collaboration feels especially genuine. Long before signing with the brand, he openly shared several SKIN1004 products as staples in his personal skincare routine, helping introduce the label to a broader international audience. That authenticity now takes center stage in a campaign that celebrates modern masculinity, self-care, and the growing global influence of Korean beauty

Hudson William is back on the ice!

The Heated Rivalry star made his official runway debut at Milan Fashion Week, stepping onto one of fashion’s biggest stages for the first time with Dsquared2.

Known primarily for his on-screen presence, his appearance marked a clear shift into the fashion world, showing confidence and ease as he opened the show. The moment felt significant — not just as a celebrity cameo, but as a true introduction to runway modeling, signaling a new chapter in his career.

The debut came during Dsquared2’s Fall/Winter presentation, where the energy of the show matched Hudson’s bold entrance. His look reflected the brand’s signature mix of rugged attitude and high-fashion edge, immediately setting the tone for the collection and drawing attention from both fashion insiders and fans.

Together, Hudson’s debut and Dsquared2’s striking collection created one of the standout moments of the season — a meeting of rising star power and a brand that thrives on confidence, performance, and bold self-expression.

Check out our favourite menswear looks below:

Hudson Williams Makes His Beauty Debut with SKIN1004

Hudson Williams' Runway Debut for Dsquared2 at Milan Fashion Week