Hudson Williams' Runway Debut for Dsquared2 at Milan Fashion Week

Hudson William is back on the ice!

The Heated Rivalry star made his official runway debut at Milan Fashion Week, stepping onto one of fashion’s biggest stages for the first time with Dsquared2.

Known primarily for his on-screen presence, his appearance marked a clear shift into the fashion world, showing confidence and ease as he opened the show. The moment felt significant — not just as a celebrity cameo, but as a true introduction to runway modeling, signaling a new chapter in his career.

The debut came during Dsquared2’s Fall/Winter presentation, where the energy of the show matched Hudson’s bold entrance. His look reflected the brand’s signature mix of rugged attitude and high-fashion edge, immediately setting the tone for the collection and drawing attention from both fashion insiders and fans.

Together, Hudson’s debut and Dsquared2’s striking collection created one of the standout moments of the season — a meeting of rising star power and a brand that thrives on confidence, performance, and bold self-expression.

Check out our favourite menswear looks below:


Dsquared2 Pre Spring 2026 Campaign: Back to School

For Pre-Spring/Summer 2026, Dsquared2 revisits the idea of school through a rebellious lens.

Titled Back to school. No notes taken., the campaign plays with uniform codes and youthful attitude, turning discipline into defiance.

Sharp silhouettes, confident styling, and a knowing sense of irony define the latest #D2PRESS26 drop—now available at Dsquared2.com and select stores worldwide.

Photographed by Bartek Szmigulski.

DSQUARED2 Marks 30 Years of Fashion Rebellion with FW25 Campaign

DSQUARED2 stole the spotlight at Milan Women’s Fashion Week, turning their 30th anniversary into one of the most electric moments of the season. Dean and Dan Caten dialed up the energy with a boundary-pushing runway led by Naomi Campbell and Doechii — a bold reminder of the brand’s unapologetic edge.

Now, that same spirit explodes in the Fall/Winter 2025 campaign, shot by legendary duo Mert Alas & Marcus Piggott and creatively directed by the Caten twins alongside Giovanni Bianco. Set in a haze of black-and-white, the imagery channels raw, late-night chaos and seductive glamour — with Irina Shayk, Louis Baines, Alex Consani, and Victor Perez leading a cast of icons and newcomers.

It’s sweaty, sexy, and defiant — a visual anthem to DSQUARED2’s legacy of rebellion and reinvention. Three decades in, and the brand is still throwing the party everyone wants to be at.

Check out below some of our favourite looks: