The Spanish brand Mans Concept by Jaime Álvarez is our latest fashion obsession.

The name MANS CONCEPT comes from Demans, of German origin, one of the surnames of the designer and creative director of the brand. Shortening it to 'Mans' indicates the search for a new, more personal and updated tailor shop.

Mans is a tailor-made ready-to-wear firm and tailor studio, influenced by both 'Saville Row' workshops and Japanese technique. Both will be present in all of their collections, mixing this ancient profession with avant-garde aesthetics, clean cuts and innovation in fabrics. From Mans Concept new approaches to masculinity are proposed.

The classic references merge with the youth subcultures, in a constant game of opposite elements, interconnected to create a balance. The objective is to offer a complete hybrid wardrobe with quality, versatile basic garments and a progressive design, focused on people who are sure of themselves and what they are looking for.

Mans Concept Menswear unveiled its Fall/Winter 2020 campaign,

Photographed by Kito Muñoz and styled by Adrian Bernal.

Models: @kmkrauze @yonatanexss @camielronner @jacobo.jarr @antonionoguera_s

Casting: @peliadri_

Make-up: @vicentguijarro

Hair: @xoxoni

Set Design: @citoballesta

3D Backgrounds: @andreiwarren

Digital: @eduardomota.es

Lighting: @amiriondo Retouch: @curroverdugo

Production: @desanvicente

Fashion Assistant: @nita_irs