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Hard Clo reviewed, restyled and re-edited exclusively on REY.
Photographed & Directed by Yiorgos Mesimeris
starring el_isleño
Hard Clo AW20-21 Campaign
Hard Clo unveiled its AW20 collection.
Hard’s founder and fashion director Yiorgos Mesimeris notes down what is behind the inspiration of the new collection and all the connections to it:
“Medusa was a hope in utter darkness. This collection is based upon the worst traits and the best virtues of the human nature. Hope, mirages, bad weathers and winds, treason. Everything coincides to become part of our reality, either political, personal or even environmental.
All constitute hazards. Yet the will to strive and survive always got the best out of a worst-case scenario. When everything seems to have fallen apart, never-ending courage finds a gleam of light to cease upon. Chaumery was inadequate and traitor, Africa Battalion wanted what was rightfully theirs. And a song we sang as children without knowing the consequences it carried.”
Photography: Spyros Kokkonis /@8317k
Art Direction and Design: No Mas No More / @nmre08
Fashion : George Karapetis / @ohmygeorges
Grooming / Sophia Kossada / @sophia_koss
Models / Lorenzo / @l_s_r_j ,Argyris / @chihi_fro @dmodelagency , @xraymodels
Hard Clo: From Athens to Rome - Exclusive Content
The Greek brand Hard Clo travels to Rome for new projects and adventures.
Hard Clo has unveiled its new capsule collection ROME-ATHENS on instagram. The collection is called ANTIQUE MINERALS and it’s inspired by the history of the Italian capital.
ANTIQUE MINERALS collection will be available at Agora Trastevere Market at Alcazar Live, Rome from the 21st of December for limited period only.
