Latest Obsession: Jacob Elordi in the Latest Bottega Veneta Campaign

Jacob Elordi commands attention in Bottega Veneta’s latest campaign, “What Are Dreams?”, a striking black-and-white series by legendary photographer Duane Michals. Shot at Michals’ New York home, the campaign blends surreal stills and short film, placing Elordi at the center of enigmatic, cinematic tableaux. In a rare poetic touch, he even recites Michals’ 2001 poem of the same name, adding a layer of mystique to the fashion narrative.

Under Matthieu Blazy’s creative direction, Elordi emerges as more than a model—he is the living embodiment of Bottega’s quiet luxury: understated, compelling, and effortlessly stylish. Every frame reflects a careful balance of craft, heritage, and contemporary allure, proving that the brand’s ethos extends far beyond its iconic intrecciato bags.

The campaign asks a question beyond mere style: what does it feel like to inhabit Bottega Veneta today? With Elordi’s poised presence and Michals’ surreal vision, the answer is clear—a dreamlike, cinematic mood that lingers long after the image fades.

WE LOVE David Gandy's New Wellwear Campaign

Founded in 2021, David Gandy Wellwear is the supermodel’s own lifestyle brand, combining fashion, function, and wellness in elevated everyday essentials.

David Gandy, a name synonymous with timeless style, returns with a new essential from his lifestyle brand, David Gandy Wellwear. The Ultimate Trunk is a masterclass in understated luxury—crafted with a premium cotton-modal-elastane blend and enhanced by Wellwear Breathe technology, offering antibacterial, breathable, and odour-resistant comfort from day to night.

Reuniting with longtime collaborator Mariano Vivanco, the launch campaign captures Gandy through a softer, more intimate lens. Known for their iconic past work, the duo delivers imagery that’s effortless yet powerful, refined yet raw.

Stripped of bold logos and gimmicks, the Ultimate Trunk puts fit and feel first. It’s a reminder that confidence begins with the base layer—and Gandy knows better than most what makes a perfect pair.

Melanie C Ignites the Dance Floor with 'SWEAT'

Pop icon Melanie C is back and she’s bringing the heat!!

The former Spice Girl has just dropped her latest single “SWEAT”, the first track off her highly anticipated upcoming album, marking a bold new era in her ever-evolving solo career.

“SWEAT” is a pulsating, high-energy anthem that blends Melanie’s signature vocal power with sleek, contemporary production. Drawing on elements of dance-pop, electro, and even a touch of 90s club nostalgia, the track is a confident declaration of physicality, movement, and liberation.

With a beat that begs to be played loud and a hook that lingers long after the first listen, “SWEAT” captures the essence of late-night euphoria—sweaty dance floors, flashing lights, and the kind of freedom only music can deliver.

Melanie C notes: “This song is all about losing yourself—in the moment, in the music, in your body. It’s a celebration of strength, sensuality, and unapologetic joy.”

“SWEAT” arrives as the first taste of her forthcoming album, set for release in early 2026. The project promises to be Melanie’s most personal and sonically adventurous work to date, continuing the momentum of her critically acclaimed 2020 self-titled album that reintroduced her as a pop powerhouse in her own right.

Accompanied by a visually striking music video that combines raw choreography with cinematic flair, “SWEAT” reaffirms Melanie C’s place in the pop landscape—not just as a legacy act, but as an artist who continues to innovate, evolve, and inspire.

Whether you're a longtime fan or new to her solo work, “SWEAT” is the start of something exciting. Get ready—Melanie C is turning up the volume in 2025.

WE LOVE the 'Mr. Gray' Campaign by PUMP!

With the introduction of Mr. Gray, PUMP! expands its repertoire of timeless essentials. The concept is refreshingly straightforward—classic silhouettes, executed with precision. The collection comprises four staple cuts: brief, boxer, jock, and thong, each rendered in a singular, meticulously chosen shade of gray.

This particular gray speaks volumes in its subtlety. Quietly confident and endlessly versatile, it carries a distinct presence. Anchored by a sleek, polished waistband, the design feels deliberate and enduring—untethered from trends, built to last.

Mr. Gray doesn’t aim to reinvent; instead, it draws strength from permanence. It channels a stripped-down confidence—the kind that doesn’t clamor for attention but effortlessly commands it. Here, understatement is the statement.

Victoria Beckham - Unfiltered: A Rare Look Inside Her World in Netflix’s New Docuseries

Victoria Beckham: Beyond the Spotlight

From chart-topping pop icon to revered fashion designer, Victoria Beckham has always been in motion—shifting, shaping, and steering her narrative with precision and style. Now, a new three-part docuseries is set to peel back the layers on one of the most talked-about women of our time.

Premiering October 9, Victoria Beckham is directed by Nadia Hallgren (Becoming) and produced by the team behind the Emmy-winning BECKHAM. It offers a rare and intimate portrait of a woman who has lived most of her life under the glare of the spotlight—yet remains largely misunderstood.

The series traces her journey from a driven young girl in England to global superstardom with the Spice Girls, through her headline-grabbing romance and enduring partnership with David Beckham, to her second—and arguably most ambitious—act: carving out a respected place in the rarefied world of high fashion.

But this isn’t just a retrospective. The docuseries follows Victoria as she prepares for what may be her most daring moment yet—a runway show at Paris Fashion Week that could redefine her brand. Past and present collide in vivid detail, revealing the discipline, vision, and vulnerability behind the polished exterior.

Featuring insights from fashion titans like Anna Wintour, Tom Ford, and Roland Mouret, as well as close confidantes including Eva Longoria and her husband David Beckham, the series promises to go beyond tabloid headlines and Instagram grids. What emerges is a portrait of a woman who has mastered reinvention—not for show, but for survival.

Victoria Beckham isn't just a story of fame—it's a testament to resilience, evolution, and an unshakable commitment to authenticity in an industry that demands transformation at every turn.

Mark your calendars: The docuseries premieres October 9. This time, Victoria isn’t just setting the narrative—she’s owning it.

La Verbena: a Queer Story by Rubén Sánchez

Spanish director Rubén Sánchez (Furias, Prime Video/Filmin) returns with La Verbena, an intimate, emotionally charged LGBTQ+ film set on a sultry summer night in Barcelona. Blending vibrant festivity with personal introspection, the film follows a close-knit group of friends gathering before heading to the iconic Gràcia neighborhood celebrations. At the heart of the story are Alex (Gabriel D’Almeida, Matthias & Maxime) and Marc (Robin Reese), two childhood friends whose reunion stirs unresolved feelings and long-buried truths.

Alex, on the brink of fatherhood with his girlfriend Anna (Aida Quintana), is struggling to accept his own sexuality. The surprise arrival of Marc, visiting from London, triggers a series of revelations that test their friendship and force both men to confront their fears, desires, and identities. The ensemble cast includes Meri Anglès, Paula Lucas, Marga Leão, Joma, and Serigne Sylla—each playing a role in the emotional unraveling that unfolds across the night.

Shot entirely in Barcelona, the film is as much a visual journey as it is a narrative one. “Cinema can change how we see things,” Sánchez says. “Gabriel and Robin took on incredibly layered roles and delivered unforgettable performances.” Produced by Carla Fernández in her first collaboration with Sánchez, La Verbena is both an aesthetic and conceptual statement about the challenges of self-acceptance and the emotional complexities of queer experience.

An unforgettable night. A celebration. A reckoning. Take a first look at La Verbena now.

WE LOVE Thom Browne's High Summer Campaign

Thom Browne’s “High Summer” Captures East Coast Sophistication

Fresh off a standout presence at the Met Gala, Thom Browne returns with “High Summer”—a refined campaign inspired by the leisurely elegance of the East Coast. Shot by Kito Muñoz, the visuals showcase crisp tailoring with collegiate and athletic influences, framed by a chic summer house setting.

Key pieces include four-bar cardigans, fitted polos, and structured blazers, paired with standout accessories like the new Mr. Thom bag in calfskin, retro-inflected sunglasses, and deerskin loafers. It’s a nostalgic, sun-soaked vision of summer—crafted with Browne’s signature precision.

Men at Met Gala 2025: Our Favourite Looks

The 2025 Met Gala, held on May 5, embraced the theme “Superfine: Tailoring Black Style,” honoring the rich legacy of Black dandyism and its impact on fashion as both art and resistance.

Inspired by Monica L. Miller’s book Slaves to Fashion, the exhibition celebrated how Black men have historically used tailoring and personal style to assert identity and defy societal constraints.

With a dress code titled “Tailored For You,” the red carpet featured a bold reinterpretation of classic menswear, led by co-chairs Pharrell Williams, A$AP Rocky, Colman Domingo, and Lewis Hamilton. Their looks, along with others, fused tradition with avant-garde flair—offering a striking visual narrative of individuality, cultural pride, and the transformative power of style.

Nevertheless, REY Magazine curated its own list of standout men’s looks from the 2025 Met Gala—and here are our top picks:

Alton Mason in custom BOSS.

Patrick Schwarzegger in Balmain

Lewis Hamilton in Wales Bonner.

Bad Bunny in Prada.

Andrew Scott in Giuliva Heritage.

Keith Powers in Boss.

Haider Ackermann with the queen of pop Madonna, both in Tom Ford.

Shaboozey in Robert Wun.

LOEWE’s Ballet Runner 2.0 is Out Now

LOEWE’s Ballet Runner signature sneaker is reinvented with a distinctive new shape, refined construction and a fresh colour palette.

Ballet Runner 2.0 brings a fresh take on the original Ballet Runner from 2019. The design is a unique mix of a running shoe and ballet flat with a modern twist. The shoe features an asymmetric toe, a design inspired by 1970s running shoes, and comes alongside the new Flow Runner.

We are addicted to ''Falling For You'' by Amelie Lens

Electronic Music star Amelie Lens releases her higly anticipated single, “Falling For You.” and we can’t get enough of it!

Amelie’s new single combines her signature techno groove with a delicately refined vocal which makes the great recipe for the next big hit in the techno scene.

“Falling For You” was the closing song of Amelie’s concerts during the summer and it has already received the best critics from fans and the media. Her tour continues with two massive all-night-long shows in the United States.

The track is out now via Sony Music

BRAND ALERT: Prisma presents “Of Void and Chrome” Campaign

PRISMA presents the “Of Void & Chrome” underwear campaign of EREVOS collection. Consisted of three capsule underwear collections, the EREVOS, Iconic Grey and Blink, all follow the grayscale colour palette with minimal design and the brand’s distinctive geometric prints.

In the heat of a summer night, he lies in his bed, dripping in sweat, turning restlessly beneath his silver sheets. Sleep is elusive, slipping away as he wakes suddenly, gasping softly. He reaches for a glass of water, the coolness briefly soothing, but as he lowers it, his fingertips catch the light—shimmering with a strange, silver sheen. He watches, almost detached, as the silver spreads up his entire body turning his skin smooth chrome. Reality is now blurred. Is it a lucid dream? Everything feels distorted! The room is now an endless void of white and silver. He is slowly becoming one with them. He leaves the glass back on the table. He is calm and gets back in bed. Something feels different than before. He now knows, he’s made of void and chrome!

Discover the “Of Void and Chrome” Underwear Campaign on PRISMA online.

Gucci’s limited edition Cub3d Sneaker released at Milan Design Week

The Cub3d Sneaker by GUCCI redefines luxury footwear.

The Cub3d Sneaker is a bold statement in Gucci’s footwear line, showcasing a commitment to sustainability without compromising on style. The sneaker’s sole is a feat of engineering, crafted through a 3D printing process known as selective laser synthesis. This technique not only gives the sole its unique, lightweight structure but also reflects Gucci’s dedication to cutting-edge technology. F.Y

Available exclusively at Gucci’s flagship store during Milan Design Week.

Exploring Rebellion and Heritage: JORDANLUCA's Impactful Runway at Milan Fashion Week

Amidst the stellar shows of Milan Mens Fashion Week, a singular brand dared to stand out. JordanLuca, the rising cult label, known for its bold, unconventional style brought London punk streetwear to Milan. Christina Dymioti captured the electric energy from the front row.

by Christina Dymioti

Founded in 2019, JordanLuca is a couture streetwear label which seamlessly blends the English and Italian heritage of its founders Jordan Bowen and Luca Marchetto. It is noteworthy that Mr. Pan Phillipou, the co-founder and Chairman of the brand, previously served as the CEO of Diesel and Ben Sherman. He has a background of Cypriot and Irish descent. 

Heritage tweeds were reborn with punkish spikes as JORDANLUCA's Fall/Winter 2024 collection expertly wove rebellious details into timeless tailoring. Walking into the JordanLuca runway, silver balloons, like bloated dreams, hung from every seat, and the runway was a buoyant ocean of 1,500 more. These unique balloons were designed by artist Dominic Myatt.

The clothes themselves were Punk-inspired in subversive classics. The show kicked off with tailored overcoats worn with face-hugging headwear and straight-fitting trousers, which lapped leather angular boots. Later, the same headwear was contrasted with grey suiting, where a fastened jacket covered a shirt and the renowned JordanLuca tie.

Dark eyeliner offered contrast, injecting a club-ready sensibility into an otherwise pared-back look. In fact, there was a surprise runway appearance by Andreas Kronthaler, the Creative Director of Vivienne Westwood who is also a close friend of Marchetto. Andreas graced the runway in a head-to-toe black look, a stark contrast to the buoyant balloons.

 We saw leather used to craft structured jackets, with mohawk hair styling, and chunky silver jewellery, injecting a counter-cultural edge into the look. As the show continued the party theme was seen in white blouses and dresses, finished with multicoloured polka dots. The women's pieces were particularly striking, riffing on ladylike codes with fierce and sensual numbers like the standout red leather minidress and the bias-cut frock that wrapped endlessly around the body.

pictures taken from JORDANLUCA’s Instagram Page

In essence, JordanLuca's Milan Fashion Week show transcended the ordinary, creating a dynamic narrative where balloons, Brutalist blazers, and a bittersweet hope converged. This singular brand, daring to be different, not only showcased rebellious details but also became a testament to the electric energy, leaving an indelible mark on the canvas of Milan Mens Fashion Week.

However, the party didn’t end there; it escalated into an epic rave. Collaborating with Berlin techno powerhouses 𝕳𝖊𝖗𝖗𝖊𝖓𝖘𝖆𝖚𝖓𝖆, they organized a massive party within a series of abandoned warehouse arches on the city's outskirts.

WE LOVE Sam Salter in his Daniel W Fletcher corset

January’s favourite fashion moment so far!

Celebrity dancer Sam Salter poses for photographer Marco Bahler, wearing a corset from Daniel W Fletcher, and the result is definitely breath-taking.

Corset is available for purchase on the Daniel W Fletcher official website.

WE LOVE the DITA new Fall23 Campaign

DITA joined forces with BeGood Studios for their Fall/Winter 2023 Campaign and the result is breathtaking!

DITA’s FW23 Eyewear Collection weaves a visually compelling narrative, drawing inspiration from both figurative and abstract design languages.

Campaign photographed by Winter Vandenbrink

MR PORTER collaborates with TOM FORD for exclusive capsule collection

“Menswear is a detail-driven business,” says Mr Tom Ford, who brings his eye for precision to a highly acclaimed offering of immaculately tailored suits, plush cashmere and refined accessories. The American luxury brand’s latest collection, inspired by the mod subculture of the 1960s, is now exclusively available at MR PORTER.

‘‘The inspiration for this collection draws from the mod and punk era that once took London by storm in the 1960s. You can expect a focus on sharp tailoring and outerwear in a monochromatic color palette, using classic English fabrics like flannel, puppytooth, and herringbone.’’ F.Y

We are addicted to RUSH by Troye Sivan

they said "Troye Sivan has just released his new song “Rush,” a title meant to invoke both the feeling of poppers and dancing with someone hot, along with an accompanying music video bursting with gay smut.”

we say, Troye has released the song of summer 2023!! RUSH has some of the most authentic disco influences and its videoclip serves the most fun summer party vibes ever.

The Australian singer released the raunchy new music video for his hot summer track RUSH two days ago, along with the equally sexy cover for his upcoming album Something To Give Each Other.

watch it out loud:


WE LOVE Mason Hyce Barnes at the LOEWE's Paula's Ibiza Collection Campaign

The new LOEWE Paula’s Ibiza collection is an homage to this unique attribute, building on the fact that the original Paula’s Ibiza boutique, far from being a mere store, was in fact a meeting point for all the creatives and the musicians that, over the years, made the island their home and sent waves around the world.

The images captured by Gray Sorrenti in Ibiza and Colombia, and they feature a cross section of international creatives and talents.

Mason Hyce Barnes is one of them and we can admit that he poses hotter than ever!

Fall Winter 2023: The Best of Men’s Fashion Month

The Men’s Fashion Month has finally come to an end.

Milan and Paris Men’s Fashion Week have both gave us beautiful shows to talk about and notable highlights to remember.

From Gucci to JW Anderson, to Dior and Ludovic de Saint Sernin, here’s the list of our favourite fashion moments:

DIOR

Prada

GUCCI

LOEWE

Ludovic de Saint Sernin

DOLCE & GABBANA

Ermenegildo Zegna