London-based dancer Sam Salter steps into the spotlight for the new Calvin Klein Pride Collection campaign, bringing movement, confidence, and modern edge to one of the brand’s most iconic silhouettes.

Captured in the label’s signature cotton underwear, Salter embodies the campaign’s message of freedom in motion—every frame driven by instinct, energy, and self-expression. The limited-edition collection reimagines Calvin Klein essentials in refreshed colorways created for Pride, blending minimal design with bold cultural meaning.

“Every move, unleashed” becomes the visual language of the campaign, as Salter’s choreography translates intimacy and strength into pure expression. The result is a stripped-back but powerful portrait of identity, where performance and fashion meet without restraint.

The campaign is part of Calvin Klein’s ongoing evolution of its iconic underwear line, available via calvinklein.com