WE LOVE David Gandy's New Wellwear Campaign

Founded in 2021, David Gandy Wellwear is the supermodel’s own lifestyle brand, combining fashion, function, and wellness in elevated everyday essentials.

David Gandy, a name synonymous with timeless style, returns with a new essential from his lifestyle brand, David Gandy Wellwear. The Ultimate Trunk is a masterclass in understated luxury—crafted with a premium cotton-modal-elastane blend and enhanced by Wellwear Breathe technology, offering antibacterial, breathable, and odour-resistant comfort from day to night.

Reuniting with longtime collaborator Mariano Vivanco, the launch campaign captures Gandy through a softer, more intimate lens. Known for their iconic past work, the duo delivers imagery that’s effortless yet powerful, refined yet raw.

Stripped of bold logos and gimmicks, the Ultimate Trunk puts fit and feel first. It’s a reminder that confidence begins with the base layer—and Gandy knows better than most what makes a perfect pair.

WE LOVE the 'Mr. Gray' Campaign by PUMP!

With the introduction of Mr. Gray, PUMP! expands its repertoire of timeless essentials. The concept is refreshingly straightforward—classic silhouettes, executed with precision. The collection comprises four staple cuts: brief, boxer, jock, and thong, each rendered in a singular, meticulously chosen shade of gray.

This particular gray speaks volumes in its subtlety. Quietly confident and endlessly versatile, it carries a distinct presence. Anchored by a sleek, polished waistband, the design feels deliberate and enduring—untethered from trends, built to last.

Mr. Gray doesn’t aim to reinvent; instead, it draws strength from permanence. It channels a stripped-down confidence—the kind that doesn’t clamor for attention but effortlessly commands it. Here, understatement is the statement.

Cooper Koch stars in the latest Calvin Klein Campaign

After Bad Bunny, Jeremy Allen, and Carlos Alcaraz the new face of Calvin Klein is Cooper Koch.

Images and video by Mert Alas.


Nocturnal Desire

A REY exclusive Editorial, produced and photographed in Athens, Greece.

Photographed by Matthew Alatsatianos

Art Direction & Styling Christos Christou, Nicolas Exarchos

Muah Froso Agorianiti

starring Andreas Ceraso

Bad Bunny is the New Face of Calvin Klein

The superstar strips down for the brand's latest campaign, shot by Mario Sorrenti.

“The vibe is infinite.” Calvin Klein has tapped global superstar Bad Bunny for its new spring underwear campaign. In the brand’s new promo, which launched today, Benito strips down and dances in his Calvin Klein boxer-briefs, as his own track “EoO” plays in the background.

source: rollingstone.com

OTTOBRE

Kirill Strunnikov is back with another new story for REY.

Produced and Photographed by Fikri Halim.

The story features underwear from GCDS, Tom Ford, monoceros, BIKE, Amiri and more.

BRAND ALERT: Prisma presents “Of Void and Chrome” Campaign

PRISMA presents the “Of Void & Chrome” underwear campaign of EREVOS collection. Consisted of three capsule underwear collections, the EREVOS, Iconic Grey and Blink, all follow the grayscale colour palette with minimal design and the brand’s distinctive geometric prints.

In the heat of a summer night, he lies in his bed, dripping in sweat, turning restlessly beneath his silver sheets. Sleep is elusive, slipping away as he wakes suddenly, gasping softly. He reaches for a glass of water, the coolness briefly soothing, but as he lowers it, his fingertips catch the light—shimmering with a strange, silver sheen. He watches, almost detached, as the silver spreads up his entire body turning his skin smooth chrome. Reality is now blurred. Is it a lucid dream? Everything feels distorted! The room is now an endless void of white and silver. He is slowly becoming one with them. He leaves the glass back on the table. He is calm and gets back in bed. Something feels different than before. He now knows, he’s made of void and chrome!

Discover the “Of Void and Chrome” Underwear Campaign on PRISMA online.

FEBRUARY 14

A REY exclusive underwear story.

Concept & Photography by Arya Keribo

starring Kirill Strunnikov & Baranyi Laszlo


Jeremy Allen White is the new face of Calvin Klein

The first days of 2024 seem to be quite HOT as the new campaign of Calvin Klein breaks the internet.

Jeremy Allen White drops his pants on a roof top in New York and poses for photographer Mert Alas, who know how to give us the hottest shots.

Aaron Taylor-Johnson and Michael B. Jordan starring at the SS23 Calvin Klein campaign

Calvin Klein presents its Spring 2023 campaign featuring again some of our favourite super stars.

The campaign features brand ambassadors and friends JENNIE, Kendall Jenner and FKA twigs, as well as Michael B. Jordan and Aaron Taylor-Johnson in their debut campaigns for Calvin Klein.

Photographed by renowned photographer duo Mert Alas and Marcus Piggott.

TOM FORD SS23: The Menswear Looks

Mr Tom Ford returned to New York Fashion Week for Spring Summer 2023 and he gave us what we always wanted: Glamour, elegance and sexiness on their best.

Check out below our favourite menswear looks:

photography: vogue.com

EMPORIO ARMANI SS 2022 UNDERWEAR CAMPAIGN

Matthew Brookes captures Emporio Armani’s spring 2022 campaign with black-and-white fashion photography.

Starring Yiorgos Paraskeva, Edoardo Fresia, Sergio Perdomo, Emiliano Marku, and Àlex Villamayor.

THE UNDERWEAR ISSUE

Underwear is a garment that spends far too much time in the dark.

Even though, men’s underwear is one of our favourite garments to explore and to play with here at REY online. It seeks to awake the reader’s curiosity as well, as we receive many messages for more underwear stories and new brand recommendations.

This time we put down our favourite underwear piece for you, which is of course the brief!

Our Editor in Chief chose a selection of different styles, along with the Greek Cypriot blogger & influencer Nikos Kaneti and here’s their new report on male underwear for spring 2022 (focusing on briefs of course).

Editorial photographed by Michael Geo

CALVIN KLEIN

Black, stretch cotton briefs - THE CLASSICS.

MODUS VIVENDI

Left Page: BACK T CLASSIC BRIEF

Right Page & Cover Page: ARMOR TANGA BRIEF

MINERVA

The Slip Out Rubber Brief.

D.HEDRAL

The Evo Grey Brief.

KNITWEAR IS I ‘M BRIAN @ BLOCK22

Masón Buenos Aires Unveils New Underwear Collection

Masón Buenos Aires unveiled its new underwear collection through a campaign featuring models Ivan Martres and Damian Testa shot by Diego Stickar and styled by Martín Medina Rodriguez.

Son of the Sea

A REY exclusive editorial, photographed in Cyprus.

Photographed & Directed by Demetris Qu.

Starring Manuel Adriano @ Sophie Models.

WE LOVE Christos Katsavochristos in the new Dsquared2 underwear campaign

The Fashion Duo Dsquared unveiled their summer underwear campaign and we can’t stop watching it!

Starring our always loved one, Christos Katsavochristos at his best. Agency is VN Models.

The project shot by Christian Oita is led by three key ingredients:

Aesthetics. Confidence. Playfulness.

The latest styles and designs featured in the new campaign are the quintessential representation of the #D2Underwear – a luxurious fit with an extra cheeky attitude.




Modus Vivendi launches The Pure Velvet Swimwear Collection

Modus Vivendi launches the Pure Velvet Line from the Swimwear Collection 2021 inspired by inner peace.

Modus Vivendi director notes ‘‘Velvet notes in the water! Bring the yoga studio out in nature and bend the rules with this swimwear. Do yoga, take a long walk, and swim your energy away. The purity of the fabric that envelops the body and accompanies its gestures also enhances the wearer’s personality, in its best and truest qualities. The swimwear is re-interpreted in a soft key; delicate. Pal colours dominate the scene, punctuated by generous dashes of shine and velvet tones.’’

The Pure Velvet line comprises of Classic Briefs, Low Cut Briefs & Tanga Briefs.


Photographer: Gastohn Barrios @gastohn.barrios / Model: Frank Martins @francojmartins /

 Video: Gastohn Barrios @gastohn.barrios / Location: Valle de Bravo, Mexico

 




BRAND ALERT: Guy Lab - The 2021 Collection

Designed to form the foundation of the modern man’s wardrobe, Guy Lab's expanding offering is a line of premium mens underwear and basics, combining the ease of leisure wear with the complexity of a designer collection.

Underwear and basics made from the highest quality organic cottons in Australia. Swim made from premium Italian lycra.

Guy Lab 2021 collection is out now. Campaign photographed in Sydney by Jesse Lizotte and styled by Bridie Gilbert.


Ludovic de Saint Sernin unveils Valentine’s Perfect Gift

Ludovic de Saint Sernin Unveils Valentine’s perfect gift to give or to wear, made in Paris.

Its iconic lace up jockstrap takes a new form and it becomes our daily favourite underwear.

kust. SPRING 2021 : The Loungewear collection

Whether it’s working from home, virtually catching up with friends in lockdown or heading out to get the essentials, the new kust. lounge suit is the ultimate uniform for any activity, no matter the season. Handmade with soft, lavish viscose silk from Poland – the lounge suit from kust. capitalises on the brand’s minimalist retro sports style and can be worn both indoors and outdoors at any time of the year.