For Spring-Summer 2027, Gucci enters a new chapter under Demna, with a collection that revisits the House’s heritage through a contemporary lens. Vintage references set the tone, from cropped trousers and loafers to rugby shirts and classic Italian sportswear, establishing a familiar foundation for the designer’s evolving vision.

Rather than abandoning Gucci’s established codes, Demna builds upon them, layering recognisable signatures with unexpected proportions and styling choices. The oversized 3X belt, featuring three Horsebit details, emerges as one of the collection’s defining accessories.

Balancing heritage with experimentation, the collection reflects the tension between Gucci’s established identity and Demna’s desire to reshape it. Some looks make their strongest statement through the clothes themselves, while others lean into more elaborate styling. The result is a collection that captures a House in transition, as Demna begins to define a new direction for Gucci.

Check out below our favourite looks: