GCDS invites you to K-HAWAII…. in Milan!
K-Hawaii is GCDS’s modernized amalgamation of the word Kawaii (cute or adorable in Japanese) and Hawaii, one of the most beautiful places in the world, a tropical paradise rich with history. GCDS presents summertime seduction, where Kawaii is cute and at the same time sexy. This futuristic take on manga touches on the very concepts that formed the genre: a careful balance of suspense and humor, regulation versus fantasy, and idealized love featuring over-stylized and over-sexualized heroines.
Kawaii is represented by iconic pop symbols from The Care Bears to Hello Kitty, with vibrant colors and playful prints, all fused together by Anna Trevelyan’s styling.