July's Favourite: LOEWE Paula’s Ibiza Eau de Toilette for men and women.

Jonathan Anderson presents the LOEWE short-film ‘Summer Daze’, an ode to freedom, youth and beauty.

A dreamlike picture that revolves around three young friends embarking on a Summer adventure in which they escape from everyday life in search of a sanctuary by the sea.

Filmed by Manson at Playa de la Casería in Cádiz, southern Spain

Starring Simone Ashley, Aron Piper and Fernando Lindez


LOEWE Paula’s Ibiza Eau de Toilette for men and women.

Summer 2020: Pink Becomes The New Black

Checking all the menswear shows for the summer we all concluded to one thing: Pink is the color we will all be wearing this summer.

This spring-summer 2020 , pink is in all its forms and shades leads the fashion market. From knitwear to t-shirts, print shirts and shorts, the 50 shades of pink will be on everyone this summer and her is the proof: