July's Favourite: LOEWE Paula’s Ibiza Eau de Toilette for men and women.

Jonathan Anderson presents the LOEWE short-film ‘Summer Daze’, an ode to freedom, youth and beauty.

A dreamlike picture that revolves around three young friends embarking on a Summer adventure in which they escape from everyday life in search of a sanctuary by the sea.

Filmed by Manson at Playa de la Casería in Cádiz, southern Spain

Starring Simone Ashley, Aron Piper and Fernando Lindez


LOEWE Paula’s Ibiza Eau de Toilette for men and women.

Loewe x Paula's Ibiza: The summer collection we all need

For spring-summer 2020, Loewe is collaborating with Paula's Ibiza (for the 4th time) , the coolest label on the island of the Spanish archipelago, for a vibrant and solar capsule, which expresses the lightness and airy spirit of the Balearic Islands.

This capsule, with its t-shirts in acid colors, its effortless shirts, its fluid shorts and its swimsuits sublimated with tie and dye prints, or its playful accessories like bags in the form of octopuses, dolphins and whales, evokes a veritable “visual celebration”, as Jonathan Anderson said in a press release.