LACOSTE’s 2025 Campaign “PLAY WITH ICONS” Puts a Fresh Spin on Timeless Style.

LACOSTE is kicking off 2025 with a fresh global campaign that blends iconic fashion with personal expression. Titled “PLAY WITH ICONS,” the campaign is all about celebrating what makes LACOSTE truly timeless—its signature pieces and the people who bring them to life.

Building on the bold energy of last year’s “PLAY BIG” campaign, this new chapter zooms in on the deeper connection between the brand’s classic staples and the personalities who wear them in their own unique way.

The spotlight is on five standout ambassadors: tennis legend Novak Djokovic, French actress Adèle Exarchopoulos, actor Pierre Niney, global tennis icon Venus Williams, and Chinese superstar Wang Yibo. Each is paired with a signature LACOSTE piece, highlighting the versatility and enduring appeal of the brand’s most iconic items.

Captured through the lens of renowned photographer Tyler Mitchell, the portraits carry a relaxed and genuine vibe—proof that style doesn’t have to shout to be powerful.

With “PLAY WITH ICONS,” LACOSTE invites us to rediscover its heritage through a modern lens—reminding us that true style is as much about the people who wear it as the clothes themselves.