Inside Dior’s New Dioriviera Campaign

For Summer 2026, Dior returns to the Mediterranean with a new chapter of Dioriviera — this time trading postcard-perfect Riviera fantasy for something quieter, moodier, and far more cinematic.

Shot by Gray Sorrenti, the campaign unfolds with a slower rhythm, balancing refined interiors against the raw beauty of the French landscape. The result feels intimate and self-possessed, capturing summer less as spectacle and more as atmosphere.

The collection itself stays rooted in house signatures: fluid tailoring, Breton stripes, Dior Oblique details, and a palette of dusty rose and azure blue. Accessories ground the story, with oversized messenger bags and espadrilles adding a travel-ready ease that feels distinctly Dior.

What makes this Dioriviera chapter stand out is its restraint. There’s no rush for escapist glamour, no overworked fantasy. Instead, it lingers in stillness — proving that for Dior, summer luxury is most powerful when it whispers.

LACOSTE ''plays'' with the ICONS for their new Campaign

LACOSTE’s 2025 Campaign “PLAY WITH ICONS” Puts a Fresh Spin on Timeless Style.

LACOSTE is kicking off 2025 with a fresh global campaign that blends iconic fashion with personal expression. Titled “PLAY WITH ICONS,” the campaign is all about celebrating what makes LACOSTE truly timeless—its signature pieces and the people who bring them to life.

Building on the bold energy of last year’s “PLAY BIG” campaign, this new chapter zooms in on the deeper connection between the brand’s classic staples and the personalities who wear them in their own unique way.

The spotlight is on five standout ambassadors: tennis legend Novak Djokovic, French actress Adèle Exarchopoulos, actor Pierre Niney, global tennis icon Venus Williams, and Chinese superstar Wang Yibo. Each is paired with a signature LACOSTE piece, highlighting the versatility and enduring appeal of the brand’s most iconic items.

Captured through the lens of renowned photographer Tyler Mitchell, the portraits carry a relaxed and genuine vibe—proof that style doesn’t have to shout to be powerful.

With “PLAY WITH ICONS,” LACOSTE invites us to rediscover its heritage through a modern lens—reminding us that true style is as much about the people who wear it as the clothes themselves.

FEELS LIKE PRADA: The AW2021 Men's Campaign

Prada is all about feelings for fall-winter 2021.

The Italian fashion house explores the “emotions and senses, intimacy and tactility” of feelings. Appropriately so, Prada entitles its fall campaign “Feels Like Prada.”

Stylist Olivier Rizzo made it to feel so Prada too though, by combining the AW21 trends at the finest way - printed knitwear, oversized tailoring, and statement jackets worn over a second skin or bodysuit.

Photographed by David Sims

Directed by Ferdinando Verderi

Styled by Olivier Rizzo

Starring Eden Huang, Dara Gueye, Lorenzo Gonzi, Jaume Marti, and Yoren.

DIOR Men Fall Winter 2020 Campaign

Dior Men by Kim Jones Fall/Winter 2020 campaign is out now.

Captured by the lens of Steven Meisel.